简介
本书通俗易懂地结合实际案例，描述近些年发生的多起公关案例，将心理学定义与公关定义囊括其中，并辅以插画其中，让读者深入浅出了解相关心理学在公关中的运用。这其中既有家喻户晓的舆论危机事件，也有影响深远的公关炒作案例，这些遭遇或方式值得初入公关行业从业者所了解，并在今后职场中加以运用。
目录
序言....................................................................................................I
目录...................................................................................................III
chapter1/破窗效应.....................................................................001
Chapter2/证人的记忆效应........................................................004
Chapter3/巴纳姆效应.................................................................007
Chapter4/边际效应.....................................................................010
Chapter5/波纹效应.....................................................................013
Chapter6/沉默的螺旋效应.........................................................016
Chapter7/第三人效应..................................................................019
Chapter8/多米诺骨牌效..............................................................023
Chapter9/反暗示效应..................................................................026
Chapter10/共情效应....................................................................029
Chapter11/轰动效应....................................................................033
Chapter12/禁果效应....................................................................036
Chapter13/刻板效应....................................................................039
Chapter14/口碑效应....................................................................042
Chapter15/留存效应....................................................................046
Chapter16/罗森塔尔效应..............................................................049
Chapter17/锚定效应......................................................................052
Chapter18/门坎效应......................................................................055
Chapter19/曝光效应......................................................................058
Chapter20/权威效应......................................................................061
Chapter21/首因效应......................................................................064
Chapter22/睡眠效应......................................................................067
Chapter23/羊群效应......................................................................070
Chapter24/移情效应......................................................................073
Chapter25/音叉效应......................................................................076
Chapter26/晕轮效应......................................................................079
Chapter27/孕妇效应......................................................................082
Chapter28/鸟笼效应......................................................................085
Chapter29/鲦鱼效应......................................................................088
Chapter30/黑暗效应......................................................................092
Chapter31/空白效应......................................................................095
Chapter32/恶魔效应......................................................................098
Chapter33/名片效应......................................................................101
Chapter34/灯塔效应......................................................................104
Chapter35/飞轮效应......................................................................108
Chapter36/聚光灯效应...................................................................111
公关名词解释.................................................................................114
公关36记—精典传播案例解析
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