商务英语泛读

Unit One　Company Organization and Management
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: What Management Is and Why Management Is Needed
　　Text B: Time for the "Big Small" Company
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Two　Corporate Culture and Office Relationship
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: Create a Positive Corporate Culture
　　Text B: Dealing with an Office Relationship
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Three　Human Resources Management
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: In-service Training
　　Text B: Job Satisfaction and Job Promotion/Raise in Pay
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Four　Business Documents
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: Introduction of Business Documents
　　Text B: Differences between Business Letters and Business E-mail
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Five　Business Conferences
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: Conducting Effective Business Conferences
　　Text B: Business Conference Handout, Report and Etiquette
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Six　Business Negotiation
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: The Steps of Business Negotiation
　　Text B: The Acceptance Must Be Unconditional
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Seven　Business Etiquette
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: Business Etiquette in Pacific Rim Countries
　　Text B: Etiquette and Business Etiquette
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Eight　Business Travel
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: How to Plan for Business Travel
　　Text B: Business Travel Etiquette
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Nine　Marketing Strategy
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: Marketing Strategy and Marketing Mix
　　Text B: Branding and Advertising
　Part Three　Business Simulation
　Part Four　Fun Time
Unit Ten　Finance Management and Control
　Part One　Lead-in and Warming-up
　Part Two　Texts
　　Text A: Finance Management and Control
　　Text B: Accounting
　Part Three　Business Simulation
　Part Four　Fun Time
参考答案
参考文献