简介
本书的内容结构按照业务谈判的流程进行设置,收集了实践中外贸函电表达常用的缩略语。本书体例新颖,内容实用性强,能够具体指导学生们的实践操作。
目录
Unit 1 Fundamentals of Writing Business Letters
1.1 General Guidelines
1.2 Structure of a Business Letter
1.3 The Formats of a Business Letter"
1.4 Addressing Envelopes
1.5 Exercises
Unit 2 Establishing Business
Relations
2.1 Background Introduction
2.2 Structure of a Start Letter
2.3 Specimen Letters
2.4 Useful Expressions
2.5 Exercises
Unit 3 Enquires
3.1 Background Introduction
3.2 Structure of a Letter
3.3 Specimen Letters
3.4 Useful Expressions
3.5 Exercises
Unit 4 Offers
4.1 Background Introduction
4.2 Structure of a Letter
4.3 Specimen Letters
4.4 Useful Expressions-
4.5 Exercises
Unit 5 Counter-Offers
5.1 Background Introduction
5.2 Structure of a Letter
5.3 Specimen Letters
5.4 Useful Expressions"
5.5 Exercises
Unit 6 Gonclusion of Business
6.1 Background Introduction
6.2 Structure of a Letter
6.3 Specimen Letters
6.4 Useful Expressions
6.5 Exercises
Unit 7 Sales Promotion
7.1 Background Introduction
7.2 Writing Guide
7.3 Specimen Letters
7.4 Useful Expressions
7.5 Exercises
Unit 8 Payment
8.1 Background Introduction
8.2 Writing Guide
8.3 Specimen Letters
8.4 Useful Expressions
8.5 Exercises
……
1.1 General Guidelines
1.2 Structure of a Business Letter
1.3 The Formats of a Business Letter"
1.4 Addressing Envelopes
1.5 Exercises
Unit 2 Establishing Business
Relations
2.1 Background Introduction
2.2 Structure of a Start Letter
2.3 Specimen Letters
2.4 Useful Expressions
2.5 Exercises
Unit 3 Enquires
3.1 Background Introduction
3.2 Structure of a Letter
3.3 Specimen Letters
3.4 Useful Expressions
3.5 Exercises
Unit 4 Offers
4.1 Background Introduction
4.2 Structure of a Letter
4.3 Specimen Letters
4.4 Useful Expressions-
4.5 Exercises
Unit 5 Counter-Offers
5.1 Background Introduction
5.2 Structure of a Letter
5.3 Specimen Letters
5.4 Useful Expressions"
5.5 Exercises
Unit 6 Gonclusion of Business
6.1 Background Introduction
6.2 Structure of a Letter
6.3 Specimen Letters
6.4 Useful Expressions
6.5 Exercises
Unit 7 Sales Promotion
7.1 Background Introduction
7.2 Writing Guide
7.3 Specimen Letters
7.4 Useful Expressions
7.5 Exercises
Unit 8 Payment
8.1 Background Introduction
8.2 Writing Guide
8.3 Specimen Letters
8.4 Useful Expressions
8.5 Exercises
……
21世纪立体化高等院校规划教材·英语系列/新编外贸英语函电
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