Exhibition English

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作者：雷兵，杨晓梅主编

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ISBN：9787565410574

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简介

《会展英语(附光盘第2版会展专业21世纪高职高专精品教材)》编著者雷兵、杨晓梅。本教材从情景对话入手，培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习，而是将职业技能的训练贯穿于英语学习中，使学习者感到明确的职业指向性。本教材不仅可以作为中高等职业院校会展专业学生的教材，还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。

Unit 1 Preparation for Exhibition(展前)
Lesson One Brief Introduction to Conventions and Exhibitions
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Planning the Exhibition
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Exhibition Marketing
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Invitation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 2 At the Exhibition(展中)
Lesson One Receiving Clients
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Two Sales Presentation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Business Negotiation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Signing a Contract
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Five Organizing Activities
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 3 Exhibition Follow-Up(展后)
Lesson One Follow-uD Businesses
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Exhibition Results Analysis
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 4 Convention(会议)
Lesson One Booking a Meeting
Section One：kad in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Preparation for International Convention
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section FoLlr：Read More
Lesson Three Opening and Closing Ceremony
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Notice
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
附录1 主要国际会议、展览行业组织
附录2 会展词汇与术语
主要参考文献
练习参考答案

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