English for exhibition and convention

副标题:无

作   者:黄晨,柯淑萍编著

分类号:

ISBN:9787308055857

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简介

本教材以特殊英语(ESP)的教学原则为指导,既考虑到现代外语教育对教材的意义和功能的更新,也注意到会展行业的理论与实践结合的紧密性,通过各项训练任务,把会展行业的专业知识和英语语言能力的培养紧密地结合起来。 本教材由六大部分构成,包括展前、展中、展后、会议、世界著名会展中心介绍和商务信函的写作等。每个大部分由若干单元构成,每个单元都有背景知识、情景对话、注释、语料库、句型仓库、练习等部分。练习部分包含语言能力的多种训练项目,如翻译练习、角色对话、阅读理解等。阅读理解所选材料也紧紧围绕会展这个中心,以期拓展学习者的视野,并能形成相关知识的链接。 本书还附有英汉对照的会展及会议的常用词汇表,以便于读者查找。

目录

Section 1 Preparation for Exhibition(展前)
Unit 1 Choice ofVenues(场馆选择)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 2 Exhibition Planning(展会策划)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 3 Costs of Attendance(参展费用)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 4 Exhibits Insurance(展品保险)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 5 Booth Decorating(展位布置)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 6 Cancellation of Participation(取消参展)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 7 Advertisement(广告)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)

Section 2 Procedure of Exhibition(展中)
Unit 1 Reception at the Hall(展台接待)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 2 Price Negotiation(价格谈判)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 3 Signing the Contract(签订合同)
Background Information(背景知识)
Situational Di~ogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 4 Sales Presentation/Demonstration(销售展示/演示)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 5 Settling Complaints(处理投诉)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 6 Settling an Account(付款方式)
Background Information(背景知识)
Situational Di~ogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)

Section 3 Follow-up of Exhibition(展后)
Unit 1 Moving out Exhibits(撤展)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 2 Contacts after the Exhibition(展后联系)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 3 Exhibition Results Analysis(展览成效分析)
Background Information(背景知识)
Situational DiMogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)

Section 4 Convention(会议)
Unit 1 Booking a Meeting(预定会议)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 2 Convention Site Inspection(会议场地视察)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 3 Convention Registration(会议登记)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 4 Arranging Caterings for the Group(团队饮食安排)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)
Unit 5 Post conference Tour(会后旅游)
Background Information(背景知识)
Situational Dialogues(情景对话)
Notes(注释)
Words and Phrases Bank(语料库)
Sentence Storage(句型仓库)
Exercises(练习)

Section 5 IntroductiontoSome、7l协rldwideExhibitionCenters
(国际著名会展中心介绍)
Section 6 Business Letter Writing(商务信函书写)
Unit 1 The Secret to Effective Business Communication(进行有效的商务沟通的秘诀)
Unit 2 Sample Letters(信件范文)
Appendix(附录)
一、部分参考答案
二、分类词汇表
三、常用词汇表
四、亚洲博览会一般表格
五、部分国际展览专业网站搜索
六、主要参考书目

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