简介
《全国高等职业教育“十二五”规划教材：职场商务英语（录音制品MP3）》基于商务工作主要流程的先后顺序编排，分为公司模块、客户开发和接待、产品的促销与推广以及产品进出口四个学习模块，共24篇课文。其中，第一模块按照选择商务组织形式－公司成立－设置机构－公司文化－公共关系分为5个学习情境；第二模块按照电话开发业务－办公室开发业务－商务娱乐－海外开发业务分为4个学习情境；第三模块按照营销的调研－策划－实施的过程分为5个学习情境；第四模块按照业务准备工作－交易磋商－签订合同－履行合同的步骤分为10个学习情境。本教材适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用，也可作为涉外人员培训教材或商务工作者自学之用。
目录
《职场商务英语》
前言
unit 1 an overview of company 1
text 1 business organization 2
text 2 establishment of a company 9
text 3 company structure 16
text 4 company culture 23
text 5 public relations 30
unit 2 development & reception of customers 38
text 6 business on the phone 39
text 7 business at the office 47
text 8 business leisure——business dinner and sightseeing 56
text 9 overseas business——business trip 63
unit 3 promoting products 71
text 10 marketing research 72
text 11 marketing planning 80
text 12 marketing implementation——segmentation, targeting, and positioning 89
text 13 marketing implementation-marketing strategy 98
text 14 marketing implementation——new product and its promotion 105
unit 4 import and export practice 113
.text 15 business preparation (1) ——ways of establishing business relations 114
text 16 business preparation (2) ——strategies of establishing business relations 123
text 17 business negotiation (1) ——process of negotiation 130
text 18 business negotiation (2) ——strategies and techniques 138
text 19 business negotiation (3) ——payment negotiation 147
text 20 business negotiation (4) ——insurance negotiation 155
text 21 business negotiation (5) ——shipment negotiation 164
text 22 business contract ——contract fundamentals 172
text 23 contract performance (1) ——implementation of the contract 182
text 24 contract performance (2) ——claims and settlements 190
答案 198
references 236
前言
unit 1 an overview of company 1
text 1 business organization 2
text 2 establishment of a company 9
text 3 company structure 16
text 4 company culture 23
text 5 public relations 30
unit 2 development & reception of customers 38
text 6 business on the phone 39
text 7 business at the office 47
text 8 business leisure——business dinner and sightseeing 56
text 9 overseas business——business trip 63
unit 3 promoting products 71
text 10 marketing research 72
text 11 marketing planning 80
text 12 marketing implementation——segmentation, targeting, and positioning 89
text 13 marketing implementation-marketing strategy 98
text 14 marketing implementation——new product and its promotion 105
unit 4 import and export practice 113
.text 15 business preparation (1) ——ways of establishing business relations 114
text 16 business preparation (2) ——strategies of establishing business relations 123
text 17 business negotiation (1) ——process of negotiation 130
text 18 business negotiation (2) ——strategies and techniques 138
text 19 business negotiation (3) ——payment negotiation 147
text 20 business negotiation (4) ——insurance negotiation 155
text 21 business negotiation (5) ——shipment negotiation 164
text 22 business contract ——contract fundamentals 172
text 23 contract performance (1) ——implementation of the contract 182
text 24 contract performance (2) ——claims and settlements 190
答案 198
references 236
Professional business English
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