21世纪大学商务英语综合教程教师参考书.第三册

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作   者:王燕希主编;王关富[等]编写

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ISBN:9787309076462

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简介

  《21世纪大学商务英语综合教程教师参考书(第3册)》主要内容简介:中国的经济改革和对外开放,以及全球性的经济一体化,使我国经济和社会迅速全面融入世界体系之中,使商务英语在我国得到迅猛发展,尤其是在2007年3月商务英语作为独立本科专业获得教育部正式批准后,其发展更是如日中天、势不可当。因此,我们完全可以预见商务英语在我国的发展必将驶入更快车道、迈向更高层次。但商务英语能否快速健康地发展,在很大程度上取决于几个关键因素,而教材建设就是其中之一,这是商务英语专业建设的重要一环,是商务英语复合型人才培养的基本保证。鉴于此,我们汇集了国内商务英语界的强势人才编写了这套《21世纪大学商务英语综合教程》。

目录

Unit 1 International Trade
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 2 Organization Recruitment
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 3 Business Leadership
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 4 Pricing Products and Services
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 5 Banking Industry
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 6 Mergers and Acquisitions
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 7 Cross-cultural Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 8 Managing Multiculture Workforce
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 9 Global Economic Integration
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

Unit 10 Foreign Direct Investment
Part One Lead-in Activities
Part Two Knowledge-based Learning
Part Three Task-based Learning
Part Four General Learning

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