Basic business communication : skills for empowering the internet generation / 9th ed.

Table Of Contents:
Preface vii
PART ONE Introduction 1(18)

Communication in the Workplace 2(17)
PART TWO Fundamentals of Business Writing 19(62)

Adaptation and the Selection of Words 20(22)

Construction of Clear Sentences and Paragraphs 42(19)

Writing for Effect 61(20)
PART THREE Basic Patterns of Business Messages 81(174)

Introduction to Messages and the Writing Process 82(17)

Directness in Good-News and Neutral Messages 99(51)

Indirectness in Bad-News Messages 150(24)

Indirectness in Persuasion and Sales Messages 174(29)

Strategies in the Job-Search Process 203(52)
PART FOUR Fundamentals of Report Writing 255(138)

Basics of Report Writing 256(30)

Report Structure: The Shorter Forms 286(39)

Long, Formal Reports 325(41)

Graphics 366(27)
PART FIVE Other Forms of Business Communication 393(42)

Informal Oral Communication 394(21)

Public Speaking and Oral Reporting 415(20)
PART SIX Special Topics in Business Communication 435(102)

Techniques of Cross-Cultural Communication 436(17)

Correctness of Communication 453(26)

Technology-Enabled Communication 479(25)

Business Research Methods 504(33)
APPENDICES 537(42)

A Corrections for the Self-Administered Diagnostic Test of Correctness 537(2)

B Physical Presentation of Letters, Memos, and Reports 539(25)

C A Grading Checklist for Messages 564(2)

D A Grading Checklist for Reports 566(3)

E Documentation and the Bibliography 569(10)
Credits 579(2)
Index 581