简介
本书按国际贸易业务各环节的顺序，就商务信函的基本知识、书信及
电子信函格式、建立业务关系、询盘与答复、报盘与还盘、推销与连续推
销、订单和确认、支付、包装、装运、保险、投诉与答复投诉等方面的内
容编写而成。全书体例安排新颖，语言简洁规范，体现了现代商务英语惯
用的表达方式与最新的电子传送手段。各章练习部分的题型设计、训练内
容等方面，紧扣章节主题、形式多样，有的放矢地针对学生常见错误，通
过
练习检查、复习和巩固所学的内容，并能够学以致用。因此，与同类教材
相比较，本书有其独特之处。
本书适用于具有一定英语基础的经贸类专业、商务英语专业和英语专业
高年级学生，对于从事国际商务工作和有一定英语基础并有志从事国际商
务工作的人员也是一本颇具实用性和参考性的商务英语写作指导用书。
目录
Chapter 1 Business Letter Writing
1．1 Introduction
1．2 The Principles ofEffective Business Writing
1．3 The Style and Tone ofBusiness Letter Writing
1．4 Good-news Letters and Bad-news Letters
Vocabulary & Notes
Exercises
Chapter 2 Business LeRem，Faxes and E．mails
2．1 Introduction
2．2 Formats ofBusiness Letters and Envelope Addressing
2．3 The Common Components ofa Business Letter
2．4 Busmess Faxes and E-mails
Vocabulary & Notes
Exercises
Chapter 3 Establishing Business Relations
3．1 Introduction
3．2 Specimen Letters
3．3 Writing Guidelines
3．4 Language Focus
Vocabulary & Notes
Exercise
Chapter 4 Enquiries and Replies
4．1 Introduction
4．2 Specimen Letters
4．3 Writing Guidelines
4．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 5 Offers and Counter-offers
5．1 Introduction
5．2 Specimen Letters
5．3 Writing Guidelines
5．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 6 Sales Promotion and Follow-ups
6．1 Introduction
6．2 Specimen Letters
6．3 Writing Guidelines”
6．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 7 Orders and AcknOwlegements
7．1 Introduction
7．2 Specimen Letters
7．3 Writing Guidelines
7．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 8 Terms of Payment(I)
8．1 Introduction
8．2 Specimen Letters
8．3 Writing Guidelines
8．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 9 Terms of Payment(11)
9．1 Introduction--
9．2 Specimen Letters
9．3 Writing Guidelines
9．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 10 Packing and Marking
10．1 Introduction
10．2 Specimen Letters
lO．3 Writing Guidelines
10．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 11 Shipment
11．1 Introduction
11．2 Specimen Letters
11．3 Writing Guidelines
11．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 12 Cargo Transport Insurance
12．1 Introduction
12．2 Specimen Letters
12．3 Writing Guidelines
12．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 13 Complaints and Adjustments
13．1 Introduction
13．2 Specimen Letters
13．3 Writing Guidelines
13．4 Language Focus
Vocabulary & Notes
Exercises
Key to Exercises
References
1．1 Introduction
1．2 The Principles ofEffective Business Writing
1．3 The Style and Tone ofBusiness Letter Writing
1．4 Good-news Letters and Bad-news Letters
Vocabulary & Notes
Exercises
Chapter 2 Business LeRem，Faxes and E．mails
2．1 Introduction
2．2 Formats ofBusiness Letters and Envelope Addressing
2．3 The Common Components ofa Business Letter
2．4 Busmess Faxes and E-mails
Vocabulary & Notes
Exercises
Chapter 3 Establishing Business Relations
3．1 Introduction
3．2 Specimen Letters
3．3 Writing Guidelines
3．4 Language Focus
Vocabulary & Notes
Exercise
Chapter 4 Enquiries and Replies
4．1 Introduction
4．2 Specimen Letters
4．3 Writing Guidelines
4．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 5 Offers and Counter-offers
5．1 Introduction
5．2 Specimen Letters
5．3 Writing Guidelines
5．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 6 Sales Promotion and Follow-ups
6．1 Introduction
6．2 Specimen Letters
6．3 Writing Guidelines”
6．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 7 Orders and AcknOwlegements
7．1 Introduction
7．2 Specimen Letters
7．3 Writing Guidelines
7．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 8 Terms of Payment(I)
8．1 Introduction
8．2 Specimen Letters
8．3 Writing Guidelines
8．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 9 Terms of Payment(11)
9．1 Introduction--
9．2 Specimen Letters
9．3 Writing Guidelines
9．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 10 Packing and Marking
10．1 Introduction
10．2 Specimen Letters
lO．3 Writing Guidelines
10．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 11 Shipment
11．1 Introduction
11．2 Specimen Letters
11．3 Writing Guidelines
11．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 12 Cargo Transport Insurance
12．1 Introduction
12．2 Specimen Letters
12．3 Writing Guidelines
12．4 Language Focus
Vocabulary & Notes
Exercises
Chapter 13 Complaints and Adjustments
13．1 Introduction
13．2 Specimen Letters
13．3 Writing Guidelines
13．4 Language Focus
Vocabulary & Notes
Exercises
Key to Exercises
References
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