Introduction to business
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ISBN：9787810442312
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简介
*管理者的目标是什么?企业会产生哪些潜在的利益矛盾???
*行业内竞争是如何影响公司绩效的???
*怎样从跨国经营中获益?跨国经营又为什么会导致负面影响???
*公司为何进行结构重组???
*公司应怎样激励员工???
*公司应怎样进行产品促销???
*美联储体制对企业(美)绩效的影响怎样???
*不同业务部门的职责如何才能融为一体???
*如何利用国
目录
目录
Chapter6 Global Environment
PARTⅢ Management
Chapter7 Fundamentals of Effective Management
Chapter8 Organizational Structure
Chapter9 Production Management
Chapter10 Lmproving Production Quality and Efficiency
PARTⅣ Managing Employees
Chapter11 Motivating Employees
Chapter12 Hiring，Training，and Evaluating Employees
PARTⅤ Marketing
BRIEF GONTENTS
Chapter13 Product and Pricing Strategies
Chapter14 Distribution Strategies
Chapter15 Promotion Strategies
PARTⅥ Financial Management
Chapter16 Accounting and Financial Management
Chapter17 Financing
Chapter18 Business Lnvestment
PARTⅦ Special Topics
Chapter19 Management Lnformation Systems
Chapter20 Risk Management
PARTⅠ Organization of a Business
Chapter21 Synthesis of Business Functions
AppendiA How to Lnvest in Stocks
AppendixB Careers
AppendixC Answers to Ln-Text Study Guide
Chapter1 Planning a Business
Chapter2 Selecting a Form of Business Ownership
Chapter3 Business Ethics and Social Responsibility
PARTⅡ Business Environment
Chapter4 Economic Environment
Chapter5 Lndustry Environment
Chapter6 Global Environment
PARTⅢ Management
Chapter7 Fundamentals of Effective Management
Chapter8 Organizational Structure
Chapter9 Production Management
Chapter10 Lmproving Production Quality and Efficiency
PARTⅣ Managing Employees
Chapter11 Motivating Employees
Chapter12 Hiring，Training，and Evaluating Employees
PARTⅤ Marketing
BRIEF GONTENTS
Chapter13 Product and Pricing Strategies
Chapter14 Distribution Strategies
Chapter15 Promotion Strategies
PARTⅥ Financial Management
Chapter16 Accounting and Financial Management
Chapter17 Financing
Chapter18 Business Lnvestment
PARTⅦ Special Topics
Chapter19 Management Lnformation Systems
Chapter20 Risk Management
PARTⅠ Organization of a Business
Chapter21 Synthesis of Business Functions
AppendiA How to Lnvest in Stocks
AppendixB Careers
AppendixC Answers to Ln-Text Study Guide
Chapter1 Planning a Business
Chapter2 Selecting a Form of Business Ownership
Chapter3 Business Ethics and Social Responsibility
PARTⅡ Business Environment
Chapter4 Economic Environment
Chapter5 Lndustry Environment
Introduction to business
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