新版剑桥美式商务英语：学生用书（第2版）

Introduction to the Second Edition iv

第二版导言

Module 1 Cultural diversity

and socializing

文化多样性和社交

Unit 1 Building a relationship 6

建立关系

1 Cross-cultural understanding (1) 6

跨文化理解（1）

2 Welcoming visitors 8

欢迎参观者

3 Small talk: keeping the conversation going 10

闲聊：让谈话继续下去

Unit 2 Culture and entertainment 14

文化和娱乐

1 Cross-cultural understanding (2) 14

跨文化理解（2）

2 Inviting, and accepting or declining 15

邀请、接受或拒绝

3 Eating out 19

外出就餐

Module 2 Using the telephone

电话沟通

Unit 3 Could I leave a message? 24

我可以留言吗

1 Preparing to make a telephone call 24

为打电话做准备

2 Receiving calls 25

接电话

3 Taking and leaving messages 26

留言

4 Asking for and giving repetition 28

要求重复和给予重复

5 The secretarial barrier 29

来自秘书的阻力

Unit 4 Good to hear from you again! 34

很高兴再次接听你的电话

1 Cross-cultural communication on the

telephone (1) 34

跨文化电话沟通（1）

2 Setting up appointments 37

预约

3 Changing appointments 40

约定变更

4 Ending a call 41

结束通话

Unit 5 Unfortunately there’s a problem … 45

报歉，有一个问题……

1 Cross-cultural communication on the

telephone (2) 45

跨文化电话沟通（2）

2 Problem solving on the telephone 46

通过电话沟通解决问题

3 Complaints 48

投诉

Module 3 Presentations

演讲或展示

Unit 6 Planning and getting started 55

计划和开始

1 Presentation technique and preparation 55

演讲或展示技巧及准备

2 The audience 58

受众

3 Structure (1) The introduction 59

结构：（1）介绍

Unit 7 Image, impact and making an

impression 64

形象、影响和留下印象

1 Using visual aids: general principles 64

利用视觉辅助：一般规则

2 Talking about the content of visual aids 66

谈视觉辅助的内容

3 Describing change 70

描述变化

Unit 8 The middle of the presentation 76

演讲或展示中

1 Holding the audience’s attention 76

抓住受众的注意力

2 Structure (2) The main body 78

结构：（2）主体

3 Listing information 78

列出信息

4 Linking ideas 80

连接观点

5 Sequencing 82

排序

Unit 9 The end is near … this is the end 87

接近尾声……结束

1 Structure (3) The end 87

结构：（3）结尾

2 Summarizing and concluding 88

总结陈词

3 Questions and discussion 89

问题和讨论

Module 4 Meetings

会议

Unit 10 Making meetings effective 97

高效会议

1 What makes a good meeting? 97

成就一次好的会议的因素有哪些？

2 Chairing a meeting 98

主持会议

3 Establishing the purpose of a meeting 99

确定会议目标

Unit 11 Sorry to interrupt, but … 103

报歉，打断一下

1 The structure of decision making 103

决议步骤

2 Stating and asking for opinion 105

陈述和询问意见

3 Interrupting and handling interruptions 107

打断和处理打断

Unit 12 What do you mean by … ? 113

你的意思是……

1 Asking for and giving clarification 113

要求说明和给予说明

2 Delaying decisions 114

推迟决议

3 Ending the meeting 116

结束会议

Module 5 Negotiations

谈判

Unit 13 Know what you want 124

知道自己想要什么

1 Types of negotiation 124

谈判的类型

2 Preparation for a negotiation 125

为谈判做准备

3 Making an opening statement 127

做公开陈述

Unit 14 Getting what you can 132

获取你能得到的

1 Bargaining and making concessions 132

讨价还价和让步

2 Accepting and confirming 135

接受和确认

3 Summarizing and looking ahead 137

总结和展望

Unit 15 Not getting what you don’t want 142

不获取你不想要的

1 Types of negotiator 142

谈判者的类型

2 Dealing with conflict 144

处理冲突

3 Rejecting 146

拒绝

4 Ending the negotiation 149

结束谈判

资料卡

File cards 1A to 19A 154

File cards 1B to 19B 162

File cards 20 to 33 171