简介
蒋景东编著的《商务英语实训教程》是浙江省省级精品课程“高职实
用英语”的配套教材。教材内容以商务流程为主线，并有选择地吸收了不
少最新研究成果，努力反映了高职商务英语教学实践和高职教育教学改革
的新趋势。
《商务英语实训教程》以应用为导向，体现了知识学习和技能训练兼
顾的原则，突出实践技能操作。全书分为社交英语、商务招待、会议组织
安排、员工招聘、公司介绍、国际贸易、银行业务和商务报告等8个项目，
包含36个任务。每个实训项目均按知识点进行设计，根据具体内容又分为
若干个任务。全书条理清楚，内容明确，步骤清晰，评定标准客观、具体
，突出了培养“英语+商务+实践+文化”的复合型人才的特色。同时，本书
在使用过程中更易于老师指导学生进行实训操作，也易于学生通过实训提
高在职场的语言沟通技能。
本书既可作为高职高专商务英语专业的教材，也可供商务英语类的培
训、自学使用，如果结合《商务英语理论与实务》使用，信息容量会更大
。
目录
前言
Project 1 English of Social Intercourse
Task 1 Business Introduction
Task 2 Business Calls
Project 2 Business Entertainment
Task 1 Business Appointments and Banquets
Task 2 Hotel Accommodation
Task 3 Visiting Trade Fairs， Show Rooms and Factories
Project 3 Conference Organization and Arrangement
Task 1 Designing Conference Invitation Letters
Task 2 Introduction of Conference
Task 3 Conference Agenda
Task 4 Introducing Distinguished Guests
Task 5 Conference Service
Project 4 Recruitment
Task 1 Making Resumes
Task 2 Interview
Task 3 Employee Contracts
Task 4 Job Descriptions and Titles
Task 5 Job Responsibilities
Project 5 Introduction of a Company
Task 1 Describing Company?s Organizational Structure
Task 2 Introducing the Functions of Products
Task 3 Advertisements
Task 4 Introduction of Technical Features of Products
Task 5 Product Presentation
Task 6 Expressions of Product Promotion
Project 6 International Trade
Task 1 Establishing Business Relations
Task 2 Credit Investigation
Task 3 Making a Negotiation Plan
Task 4 Skills of Concessions in Business Negotiation of Price
Task 5 Enquiry and Reply
Task 6 Offer， Counter?offer and Acceptance
Task 7 Order and Acknowledgement
Task 8 Terms of Payment
Task 9 Contract， Discount and Commission
Task 10 Packing and Shipment
Task 11 Insurance
Task 12 Agency and Inspection
Task 13 Claims and Arbitration
Project 7 Banking
Project 8 Business Report
附录
附录1 商务交往中应避免的话题
附录2 银行业务部门名称英汉对照
附录3 常用行政职位用语
附录4 常用合同词汇
附录5 商务英语实训练习
参考文献
Project 1 English of Social Intercourse
Task 1 Business Introduction
Task 2 Business Calls
Project 2 Business Entertainment
Task 1 Business Appointments and Banquets
Task 2 Hotel Accommodation
Task 3 Visiting Trade Fairs， Show Rooms and Factories
Project 3 Conference Organization and Arrangement
Task 1 Designing Conference Invitation Letters
Task 2 Introduction of Conference
Task 3 Conference Agenda
Task 4 Introducing Distinguished Guests
Task 5 Conference Service
Project 4 Recruitment
Task 1 Making Resumes
Task 2 Interview
Task 3 Employee Contracts
Task 4 Job Descriptions and Titles
Task 5 Job Responsibilities
Project 5 Introduction of a Company
Task 1 Describing Company?s Organizational Structure
Task 2 Introducing the Functions of Products
Task 3 Advertisements
Task 4 Introduction of Technical Features of Products
Task 5 Product Presentation
Task 6 Expressions of Product Promotion
Project 6 International Trade
Task 1 Establishing Business Relations
Task 2 Credit Investigation
Task 3 Making a Negotiation Plan
Task 4 Skills of Concessions in Business Negotiation of Price
Task 5 Enquiry and Reply
Task 6 Offer， Counter?offer and Acceptance
Task 7 Order and Acknowledgement
Task 8 Terms of Payment
Task 9 Contract， Discount and Commission
Task 10 Packing and Shipment
Task 11 Insurance
Task 12 Agency and Inspection
Task 13 Claims and Arbitration
Project 7 Banking
Project 8 Business Report
附录
附录1 商务交往中应避免的话题
附录2 银行业务部门名称英汉对照
附录3 常用行政职位用语
附录4 常用合同词汇
附录5 商务英语实训练习
参考文献
商务英语实训教程
- 名称
- 类型
- 大小
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