商务外贸口语一学就会

《商务外贸口语一学就会(第2版)》

chapter 1 商务交际

b u s i n e s s c o m m u n i c a t i o n

section 1 greetings问候 3

section 2 reception接待 7

section 3 calling on customers拜访客户 13

section 4 at the banquet商务宴会 17

section 5 relaxation休闲待客 21

section 6 seeing off为客送行 27

chapter 2 日常工作

d a i l y w o r k

section 1 making and receiving calls接打电话 33

section 2 trade mark and patent商标与专利 37

section 3 market research市场调研 41

section 4 business conferences商务会议 45

chapter 3 市场营销

m a r k e t i n g

section 1 recommendation产品推荐 53

section 2 advertisement and promotion广告与促销 57

section 3 quality质量 61

.section 4 color and size颜色与尺寸 65

section 5 style式样 69

section 6 paying the bill付款 72

section 7 after-sales service售后服务 77

chapter 4 商务出行

t r a v e l l i n g

section 1 booking tickets订票 85

section 2 transportation 交通工具 90

section 3 reserving a room订房间 95

section 4 at the hotel入住旅馆 101

section 5 at the restaurant在饭店 105

section 6 private banking services私人银行业务 110

chapter 5 对外贸易

f o r e i g n t r a d e b u s i n e s s

section 1 establishing business relationship 建立业务关系 117

section 2 inquiry询盘 124

section 3 offers发盘 130

section 4 counter-offers还盘 134

section 5 discussion on the price价格磋商 140

section 6 orders下订单 146

section 7 sample样品 152

section 8 terms of payment付款方式 156

section 9 packing and shipment包装及装运条款 163

section 10 settlement结算 170

section 11 insurance保险 177

section 12 making and adjusting a claim 索赔与理赔 183

chapter 6 商务谈判

b u s i n e s s n e g o t a t i o n

section 1 opening the discussion起始谈判 191

section 2 during the process of negotiation 谈判过程中 195

section 3 tone of discussion谈判语气 202

section 4 closing the discussion结束谈判 207

chapter 7 电子商务

e-c o m m e r c e

section 1 shopping online网上购物 213

section 2 finding customers online网上找客户 217

section 3 e-marketing网络营销 222

section 4 e-mail电子邮件 226

section 5 e-bank网上银行 230

section 6 online auction 网上拍卖 235

section 7 online stock网上炒股 239

chapter 8 求职应聘

section 1 self-introduction自我介绍 245

section 2 family background家庭背景 249

section 3 educational background教育背景 252

section 4 work experience工作经验 255

section 5 personal ability个人能力 259

section 6 remuneration and benefits薪酬与福利 262