跨境电子商务英语（附全套音频）

Unit 1 1

Text　A Cross-Border E-commerce Overview　1

New　Words　5

Phrases　8

Abbreviations　9

Reference　Translation　9

Text　B Chinese Cross-Border E-commerce

Overview　12

New　Words　14

Phrases　14

Writing　Method Guide　15

Exercises　16

Unit　2　19

Text　A How to Create a Successful Cross-Border E-commerce Strategy　19

New　Words　21

Phrases　23

Reference　Translation　23

Text　B The Dos and Don’ts of Cross-Border E-commerce　25

New　Words　28

Phrases　30

Abbreviations　30

Writing　Method Guide　31

Exercises　32

Unit　3　35

Text　A Comparison of the Top 5 Cross-Border E-commerce Platforms in China　35

New　Words　40

Phrases　41

Reference　Translation　42

Text　B Online Marketplace Comparison: Amazon, Walmart & Alibaba　45

New　Words　48

Phrases　49

Abbreviations　49

Writing　Method Guide　50

Exercises　51

Unit　4　54

Text　A Build Your Virtual Store　54

New　Words　56

Phrases　57

Abbreviations　57

Reference　Translation　58

Text　B 10 Things You Need to Start Selling Online　59

New　Words　62

Phrases　63

Abbreviations　63

Writing　Method Guide　64

Exercises　64

Unit　5　68

Text　A Selling on Amazon　68

New　Words　72

Phrases　73

Abbreviations　74

Reference　Translation　74

Text　B Amazon Seller Central and Amazon Vendor Central　77

New　Words　81

Phrases　82

Abbreviations　82

Writing　Method Guide　83

Exercises　84

Unit　6　87

Text　A How to Write Product Descriptions　87

New　Words　89

Phrases　91

Reference　Translation　91

Text　B Shopping Cart Software Overview　93

New　Words　96

Phrases　97

Abbreviations　98

Writing　Method Guide　98

Exercises　99

Unit　7　102

Text　A Pricing Strategy　102

New　Words　105

Phrases　107

Reference　Translation　108

Text　B How to Make Social Media a Driving Force for Your Cross-Border E-commerce　110

New　Words　114

Phrases　115

Abbreviations　115

Writing　Method Guide　115

Exercises　117

Unit　8　120

Text　A How Electronic Payment Works　120

New　Words　122

Phrases　123

Abbreviations　124

Reference　Translation　124

Text　B Online Banking Security　126

New　Words　128

Phrases　130

Abbreviations　130

Writing　Method Guide　131

Exercises　134

Unit　9　137

Text　A 7 Types of After Sales Services to Keep Your Customer Satisfied

New　Words　139

Phrases　140

Abbreviations　141

Reference　Translation　141

Text　B Chatbots　142

New　Words　146

Phrases　147

Abbreviations　147

Writing　Method Guide　148

Exercises　150

Unit　10　153

Text　A How Sellers Can Leverage Their Product Feed for Amazon SEO

New　Words　158

Phrases　159

Abbreviations　160

Reference　Translation　160

Text　B Ways to Protect Your E-commerce Site from Hacking and Fraud

New　Words　167

Phrases　168

Abbreviations　168

Writing　Method Guide　168

Exercises　169

Unit　11　173

Text　A Third Party Logistics Overview　173

New　Words　176

Phrases　177

Abbreviations　178

Reference　Translation　179

Text　B Reverse Logistics in E-commerce　181

New　Words　185

Phrases　186

Writing　Method Guide　187

Exercises　188

Unit　12　192

Text　A Benefits of Data Analytics in E-commerce Business

New　Words　194

Phrases　196

Abbreviations　196

Reference　Translation　196

Text　B Role of Artificial Intelligence in

E-commerce　198

New　Words　201

Phrases　203

Abbreviations　203

Writing　Method Guide　204

Exercises　207