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简介
本书的设计分为以下几个主题部分：trade and
economics；marketing issues；management issues；finance and
investment；culture and communication；technology and business
ethics．每部分都有三个单元。这从题材和话题上给学生以丰富的学习空间和扩展空间。题材和话题的选择我们调查了市场上大量的商务英语教材和流行商务英语测试的口试题目，有利于学生参加学校和社会上的各种商务英语测试如：IELTS，BEC，TOEIC，BULATS。
本教材适用于财经类专业本科三四年级的学生；商务英语专业本科生；MBA学生的商务英语课程。也适合准备报考上述商务英语测试的练习复习；准备出国学习MBA或其他商科专业的前期准备。
目录
Unit 1 Globalization Trend
全球化趋势
Unit 2 Hot Issues in International Trade
国际贸易热点问题
Unit 3 Making Economic Sense
解读经济
Unit 4 Consumer Behavwr
消费者行为
Unit 5 Brand Equity and Global Brands
品牌资产和全球品牌
Unit 6 Advertising Appeals-Image＆Personality
广告诉求――形象和性格
Unit 7 Management Gurus
管理大师
Unit 8 Momnting Employees
激励员工
Unit 9 Recruitment and Performance Appraisal
招聘和业绩评估
Unit 10 Financial world
金融世界
Unit 11 Making Investment Rationally
理性投资
Unit 12 On the Business Legal Front
商业法律前沿动态
Unit 13 Effective Communication-Language and Culture
有效沟通――语言文化
Unit 14 Cultural Differences-Manners and Taboos
文化差异――礼仪禁忌
Unit 15 Organizational Culture-Competitive Advantage
企业文化――竞争优势
Unit 16 A Socially Responsible Corporation-Business Ethics
企业的社会责任――商业伦理
Unit 17 Get Yourself Wired-Internet and Mobile Phones
网络时代――互联网与移动电话
Unit 18 NeW Economy and E-Commerce
新经济与电子商务
Appendix Tapescripts
Unit 1 Globalization Trend
Unit 2 Hot Issues in International Trade
Unit 3 Making Economic Sense
Unit 4 Consumer Behavio
Unit 5 Brand Equity and Global Brands
Unit 6 Advertising Appeals-Image & Personality
Unit 7 Management Gurus
Unit 8 Motivating Employees
Unit 9 Recruitment and Performance Appraisal
Unit 10 Financial World
Unit 11 Making Investment Rationally
Unit 12 On the Business Legal Front
Unit 13 Effective Communication-Language and Culture
Unit 14 Cultural Differences-Manners and Taboos
Unit 15 Organizational Culture-Competitive Advantage
Unit 16 A Socially Responsible Corporation-Business Ethics
Unit 17 Get Yourself Wired-Internet and Mobile Phones
Unit 18 NeW Economy and E．Commerce
全球化趋势
Unit 2 Hot Issues in International Trade
国际贸易热点问题
Unit 3 Making Economic Sense
解读经济
Unit 4 Consumer Behavwr
消费者行为
Unit 5 Brand Equity and Global Brands
品牌资产和全球品牌
Unit 6 Advertising Appeals-Image＆Personality
广告诉求――形象和性格
Unit 7 Management Gurus
管理大师
Unit 8 Momnting Employees
激励员工
Unit 9 Recruitment and Performance Appraisal
招聘和业绩评估
Unit 10 Financial world
金融世界
Unit 11 Making Investment Rationally
理性投资
Unit 12 On the Business Legal Front
商业法律前沿动态
Unit 13 Effective Communication-Language and Culture
有效沟通――语言文化
Unit 14 Cultural Differences-Manners and Taboos
文化差异――礼仪禁忌
Unit 15 Organizational Culture-Competitive Advantage
企业文化――竞争优势
Unit 16 A Socially Responsible Corporation-Business Ethics
企业的社会责任――商业伦理
Unit 17 Get Yourself Wired-Internet and Mobile Phones
网络时代――互联网与移动电话
Unit 18 NeW Economy and E-Commerce
新经济与电子商务
Appendix Tapescripts
Unit 1 Globalization Trend
Unit 2 Hot Issues in International Trade
Unit 3 Making Economic Sense
Unit 4 Consumer Behavio
Unit 5 Brand Equity and Global Brands
Unit 6 Advertising Appeals-Image & Personality
Unit 7 Management Gurus
Unit 8 Motivating Employees
Unit 9 Recruitment and Performance Appraisal
Unit 10 Financial World
Unit 11 Making Investment Rationally
Unit 12 On the Business Legal Front
Unit 13 Effective Communication-Language and Culture
Unit 14 Cultural Differences-Manners and Taboos
Unit 15 Organizational Culture-Competitive Advantage
Unit 16 A Socially Responsible Corporation-Business Ethics
Unit 17 Get Yourself Wired-Internet and Mobile Phones
Unit 18 NeW Economy and E．Commerce
Advanced business English - listening and speaking
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