简介
《实用商务英语写作》是21世纪全国高等院校《商务英语》系列基础
核心教材之一。本书运用国内外商务沟通的最新研究成果，帮助学生全面
提高商务英语写作能力和书面沟通技巧。采用基础写作与商务写作合为一
体的编写思路，将商务知识贯穿于全书之中。使学生在学习写作基础知识
的同时，熟悉了解商务知识的词汇、句型和语篇，在具有一定的写作技能
之后再进入专业写作学习，以期事半功倍。本书分两大部分(共14章)：第
一部分为英语写作基础知识，涵盖英汉写作差异、合理选词和造句的技巧
、段落的组织及篇章写作技巧；第二部分为实用商务写作，立足于提高学
生的商务文书表达能力，较详细地阐述了商务文书的主要类型、拟写格式
、写作原则与技巧、习惯表达方式，重点介绍信息告知性商务信函写作、
商务文函写作、商务安排与社交活动信函的书写以及其他商务写作。每章
后配有丰富多样的写作实践练习，同时书后还附有练习参考答案，以供读
者参考。
目录
Part One Fundamentals of Practical Business English Writing
Chapter 1 Differences between English and Chinese Writing
Section Ⅰ Different Organizational Patterns
Section Ⅱ Different Sentence Formation
Applying Your Knowledge
Chapter 2 Using Proper Words
Section Ⅰ Types of Words
Section Ⅱ Using Right Words for Your Meaning
Applying Your Knowledge
Chapter 3 Making Correct and Effective Sentences
Section Ⅰ Types of Sentences
Section Ⅱ Basic Sentence Pattern
Section Ⅲ Expansion of Basic Sentence Patterns
Section Ⅳ Common Sentence Errors
Section Ⅴ Effective Sentences
Applying Your Knowledge
Chapter 4 Paragraph Structure and Major Qualities
Section Ⅰ Basic Structure of a Paragraph
Section Ⅱ Qualities of an Effective Paragraph
Applying Your Knowledge
Chapter 5 Paragraph Types and Development
Section Ⅰ Types of Paragraph
Section Ⅱ Organization and Development of a Paragraph
Applying Your Knowledge
Chapter 6 Basic Skills of Essay Writing
Section Ⅰ Essay Structure
Section Ⅱ Basic Steps of Essay Writing
Section Ⅲ Common Models of Guided Writing
Applying Your Knowledge
Chapter 7 Types of Short Writing
Section Ⅰ Description
Section Ⅱ Narration
Section Ⅲ Exposition
Section Ⅳ Argumentation
Applying Your Knowledge
Part Two Practical Business English Writing
Chapter 8 Basic Requirements for Modern Business Writing
Section Ⅰ Functions and Principles of Business Writing
Section Ⅱ Styles and Layout of Business Letters
Applying Your Knowledge
Chapter 9 Informative Business Writing
Section Ⅰ Notes, Notices, Memos and Minutes
Section Ⅱ Memos and Minutes
Section Ⅲ Instructions
Section Ⅳ Complaints and Apologies
Applying Your Knowledge
Chapter 10 Persuasive Business Writing
Section Ⅰ Business Request Letters
Section Ⅱ Sales and Promotion Writing
Section Ⅲ Writing for Employment
Section Ⅳ Commercial Advertisements
Applying Your Knowledge
Chapter 11 Business Documents Writing
Section Ⅰ Business Reports
Section Ⅱ Bussiness Contracts/Agreements
Applying Your Knowledge
Chapter 12 Business Arrangement and Sociality
Section Ⅰ Social Correspondence in Business
Section Ⅱ Invitations Cards and Letters
Section Ⅲ Thanks and Congratulations
Section Ⅳ Ceremonial Speech
Section Ⅴ Business Appointment
Applying Your Knowledge
Chapter 13 Electronic Correspondence
Section Ⅰ Telex
Section Ⅱ Fax
Section Ⅲ E-mail
Applying Your Knowledge
Chapter 14 Graphic Information Interpreting
Section Ⅰ Reading and Studying Graphic Devices
Section Ⅱ Writing with Given Tables
Section Ⅲ Writing with Given Bar Charts
Section Ⅳ Writing with Given Curved Lines
Section Ⅴ Writing with Given Pie Charts
Applying Your Knowledge
Keys
参考书目
Chapter 1 Differences between English and Chinese Writing
Section Ⅰ Different Organizational Patterns
Section Ⅱ Different Sentence Formation
Applying Your Knowledge
Chapter 2 Using Proper Words
Section Ⅰ Types of Words
Section Ⅱ Using Right Words for Your Meaning
Applying Your Knowledge
Chapter 3 Making Correct and Effective Sentences
Section Ⅰ Types of Sentences
Section Ⅱ Basic Sentence Pattern
Section Ⅲ Expansion of Basic Sentence Patterns
Section Ⅳ Common Sentence Errors
Section Ⅴ Effective Sentences
Applying Your Knowledge
Chapter 4 Paragraph Structure and Major Qualities
Section Ⅰ Basic Structure of a Paragraph
Section Ⅱ Qualities of an Effective Paragraph
Applying Your Knowledge
Chapter 5 Paragraph Types and Development
Section Ⅰ Types of Paragraph
Section Ⅱ Organization and Development of a Paragraph
Applying Your Knowledge
Chapter 6 Basic Skills of Essay Writing
Section Ⅰ Essay Structure
Section Ⅱ Basic Steps of Essay Writing
Section Ⅲ Common Models of Guided Writing
Applying Your Knowledge
Chapter 7 Types of Short Writing
Section Ⅰ Description
Section Ⅱ Narration
Section Ⅲ Exposition
Section Ⅳ Argumentation
Applying Your Knowledge
Part Two Practical Business English Writing
Chapter 8 Basic Requirements for Modern Business Writing
Section Ⅰ Functions and Principles of Business Writing
Section Ⅱ Styles and Layout of Business Letters
Applying Your Knowledge
Chapter 9 Informative Business Writing
Section Ⅰ Notes, Notices, Memos and Minutes
Section Ⅱ Memos and Minutes
Section Ⅲ Instructions
Section Ⅳ Complaints and Apologies
Applying Your Knowledge
Chapter 10 Persuasive Business Writing
Section Ⅰ Business Request Letters
Section Ⅱ Sales and Promotion Writing
Section Ⅲ Writing for Employment
Section Ⅳ Commercial Advertisements
Applying Your Knowledge
Chapter 11 Business Documents Writing
Section Ⅰ Business Reports
Section Ⅱ Bussiness Contracts/Agreements
Applying Your Knowledge
Chapter 12 Business Arrangement and Sociality
Section Ⅰ Social Correspondence in Business
Section Ⅱ Invitations Cards and Letters
Section Ⅲ Thanks and Congratulations
Section Ⅳ Ceremonial Speech
Section Ⅴ Business Appointment
Applying Your Knowledge
Chapter 13 Electronic Correspondence
Section Ⅰ Telex
Section Ⅱ Fax
Section Ⅲ E-mail
Applying Your Knowledge
Chapter 14 Graphic Information Interpreting
Section Ⅰ Reading and Studying Graphic Devices
Section Ⅱ Writing with Given Tables
Section Ⅲ Writing with Given Bar Charts
Section Ⅳ Writing with Given Curved Lines
Section Ⅴ Writing with Given Pie Charts
Applying Your Knowledge
Keys
参考书目
Practical business English writing
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