ABC型双语教改规划教材/电子商务

Chapter 1 Introduction to E-business1.1  Definition of E-business1.2  Understanding to E-business1.3  Key Drivers to E-business1.4  Types of E-business1.5  Impact of E-business1.6  Development of E-business1.7  Trends of E-businessSummaryQuestionsProjectsChapter 2 E-business Mechanism and Models2.1  Definition of E-business Model2.2  Major B2C Business Model2.3  Major B2B Business ModelSummaryQuestionsProjectsChapter 3 The Intemet3.1  Introduction to the Internet3.2  Key Aspect of the Internet3.3  New Development of the Internet3.4  The Internet's Impact on BusinessSummaryQuestionsProjectsChapter 4 Web4.1  Introduction to Web4.2  Common Technology of Web4.3  Web's information Function4.4  Web's Impact on BusinessSummaryQuestionsProjectsChapter 5 Electronic Business Safety5.1  Introduction to EB Safety5.2  Core Technology of EB Safety5.3  Safety Certification of EB5.4  Security Protocol5.5  Realization of EB SafetySummaryQuestionsProjectsChapter 6 Online Marketing6.1  Introduction to Online Marketing6.2  Online Marketing Theory6.3  Diverse Strategies of Online Marketing6.4  Related Factors of Online Marketing6.5  Implementation of Online MarketingSummaryQuestionsProjectsChapter 7 Logistics7.1  Introduction to Logistics7.2  Third-party Logistics7.3  Common Technology of Logistics7.4  Supply Chain7.5  Logistic and E-businessSummaryQuestionsProjectsChapter 8 E-payment8.1  Introduction to Traditional Payment8.2  Introduction to E-payment8.3  Types of E-payment8.4  Online BankingSummaryQuestionsProjectsChapter 9 Newest of E-business9.1  Web 2.09.2  Mobile E-business9.3  Social BusinessSummaryQuestionsProjects