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简介
《商务英语应用文写作》是一本商务英语写作的参考指导书。主要根据英美出版的教材和书刊,介绍各类商务英语应用文的撰写方法,并配以实例和练习。全书共有九个单元,内容包括:绪论(商务写作的特点、基本写作技巧),业务信函(格式、结构、信封的写法),业务信函的策略,求职函和履历,个人业务信函,其他形式应用文,电报,电传和合同。《商务英语应用文写作》可作为大专院校商务英语应用文写作课教材,也可供大学生、研究生、外资合资企业和涉外单位工作人员自学和参考。
目录
chapter one introduction
section 1 common characteristics of effective business writing
section 2 basic writing skills
chapter two business letters
section 1 business letter formats
section 2 structural parts of business letters
section 3 addressing the envelope
chapter three strategies for business correspondence
section 1 direct pattern outline for good or neutral news letters
section 2 indirect pattern outline for bad news letters
section 3 persuasive letters
chapter four types of business letters
section 1 letters of requests, inquiries and replies
section 2 status inquiries
section 3 order letters and acknowledgement letters.
section 4 payment and shipment
section 5 letters of complaint, claim and adjustment
chapter five application letters and resumes
section 1 cover letters
section 2 resumes
chapter six personal letters in business
section 1 letters of appreciation
section 2 letters of congratulations
section 3 letters of introduction
section 4 letters of invitation
section 5 letters of acceptance
section 6 letters of declination
section 7 letters of sympathy
section 8 letters of apology
section 9 letters of recommendation
chapter seven other forms of business communication.
section 1 memorandums
section 2 social invitations
section 3 notes
section 4 notices
section 5 agenda
section 6 minutes
section 7 reports and proposals
section 8 job description
chapter eight telegram, telex and fax
section 1 telegram
section 3 the fax
section 4 e-mail
chapter nine oontraet
section 1 common characteristics of effective business writing
section 2 basic writing skills
chapter two business letters
section 1 business letter formats
section 2 structural parts of business letters
section 3 addressing the envelope
chapter three strategies for business correspondence
section 1 direct pattern outline for good or neutral news letters
section 2 indirect pattern outline for bad news letters
section 3 persuasive letters
chapter four types of business letters
section 1 letters of requests, inquiries and replies
section 2 status inquiries
section 3 order letters and acknowledgement letters.
section 4 payment and shipment
section 5 letters of complaint, claim and adjustment
chapter five application letters and resumes
section 1 cover letters
section 2 resumes
chapter six personal letters in business
section 1 letters of appreciation
section 2 letters of congratulations
section 3 letters of introduction
section 4 letters of invitation
section 5 letters of acceptance
section 6 letters of declination
section 7 letters of sympathy
section 8 letters of apology
section 9 letters of recommendation
chapter seven other forms of business communication.
section 1 memorandums
section 2 social invitations
section 3 notes
section 4 notices
section 5 agenda
section 6 minutes
section 7 reports and proposals
section 8 job description
chapter eight telegram, telex and fax
section 1 telegram
section 3 the fax
section 4 e-mail
chapter nine oontraet
Business writing in English
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