简介
《国际商务管理基础》是商务管理基础类英文教科书，共分为四部分：第一部分是国际商务简介，包括国际贸易及国际投资理论和实践、与之相关的国际收支账户和国际货币体系以及国家间的经济合作；第二部分是影响国际商务活动的环境及其应对策略，包括政治环境、文化环境以及竞争和技术环境；第三部分是从事国际商务活动前的准备工作和进入国际市场的策略，包括国际商务伦理道德、跨国公司简介、国际市场调研方法以及进入国际市场的策略；第四部分是国际商务管理，包括营销管理、财务管理、物流管理和人力资源管理。
为了帮助学生更好地掌握《国际商务管理基础》内容，我们在课文后附有生词和短语表、专业词汇表以及中文注释。《国际商务管理基础》练习与课文内容完全配套，由浅入深。从连线排序课文中出现的主要词汇，到专业词组的中文翻译、专业词组的英文解释及中文翻译、短小段落的完型填空，最终到较长段落的英译汉练习，都可以帮助学生掌握并巩固所学的知识，加深对课文内容的理解。
《国际商务管理基础》的特点是用英文讲解国际商务的基本理念和管理知识，目的是为了让学生在学习国际商务知识的同时学到该领域的英文词汇、短语以及正确的表达方式，以达到事半功倍的效果。《国际商务管理基础》适用于高等学校本科英语专业的学生学习国际商务知识，也适用于商务管理和经济贸易专业的学生学习商务英语。
目录
Part One Introduction to International Business
Unit 1 Studying International BusinesS--an Introduction
Unit 2 International Trade Issues
Unit 3 International Investment Issues
Unit 4 International Cooperation among Nations (Ⅰ)
Unit 5 International Cooperation among Nations (Ⅱ)
Unit 6 Balance of Payments Accounts and the International Monetary System
Part Two Environment of International Business
Unit 7 The Cultural Environment of International Business
Unit 8 The Political Environment of International Business
Unit 9 The Competitive and Technological Environment (Ⅰ)
Unit 10 The Competitive and Technological Environment (Ⅱ)
Part Three International Business Preparation and Entry
Unit 11 Doing Business Ethically and Responsibly
Unit 12 Key Players in International Business
Unit 13 International Business Research
Unit 14 International Business Entry Modes
Part Four Management of International Business
Unit 15 International Marketing Management (Ⅰ)
Unit 16 International Marketing Management (Ⅱ)
Unit 17 International Financial Management
Unit 18 International Logistics Management (Ⅰ)
Unit 19 International Logistics Management (Ⅱ)
Unit 20 International Human Resource Management
References
Unit 1 Studying International BusinesS--an Introduction
Unit 2 International Trade Issues
Unit 3 International Investment Issues
Unit 4 International Cooperation among Nations (Ⅰ)
Unit 5 International Cooperation among Nations (Ⅱ)
Unit 6 Balance of Payments Accounts and the International Monetary System
Part Two Environment of International Business
Unit 7 The Cultural Environment of International Business
Unit 8 The Political Environment of International Business
Unit 9 The Competitive and Technological Environment (Ⅰ)
Unit 10 The Competitive and Technological Environment (Ⅱ)
Part Three International Business Preparation and Entry
Unit 11 Doing Business Ethically and Responsibly
Unit 12 Key Players in International Business
Unit 13 International Business Research
Unit 14 International Business Entry Modes
Part Four Management of International Business
Unit 15 International Marketing Management (Ⅰ)
Unit 16 International Marketing Management (Ⅱ)
Unit 17 International Financial Management
Unit 18 International Logistics Management (Ⅰ)
Unit 19 International Logistics Management (Ⅱ)
Unit 20 International Human Resource Management
References
Fundamentals of international business
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