简介
本《会展实务英语·口语》是专门为学习策划、经营和管理商业化展
览会的会展专业学生,以及从事行业类展览会的在职人员而精心编写的。
课文内容以一个。商业类展览会的前期立项、项目实施、招展工作、展商
服务、现场接待、展后服务等展会特有的项目流程为主线,较真实而又详
尽地反映了中国会展企业组织商业化的专业展览会时的内部工作场景,为
立志进入会展业的年轻人提供了一个从展会组织者的角度了解和学习符合
现实工作需求的会展英语的机会。
目录
Part Ⅰ Organizing a Professional Trade Show展览篇
Chapter One Planning a Trade Show(项目策划)
Chapter Two Undertaking the Project(接受任务)
Chapter Three Sales Promotion(招展阶段)
Chapter Four Pushing for Decision of Participation(催促参展)
Chapter Five Follow-up Services for Exhibitors(展商参展服务)
Chapter Six Reception Work On-Site(现场接待)
Chapter Seven Media Relations(媒体公关)
Chapter Eight After-show Work(展后总结)
PartⅡ Organizing a Professional Conference会议篇
Chapter Nine Association Meeting Planning(会议策划)
Chapter Ten Execution of the Meeting Plan(会议实施)
附录
Chapter One Planning a Trade Show(项目策划)
Chapter Two Undertaking the Project(接受任务)
Chapter Three Sales Promotion(招展阶段)
Chapter Four Pushing for Decision of Participation(催促参展)
Chapter Five Follow-up Services for Exhibitors(展商参展服务)
Chapter Six Reception Work On-Site(现场接待)
Chapter Seven Media Relations(媒体公关)
Chapter Eight After-show Work(展后总结)
PartⅡ Organizing a Professional Conference会议篇
Chapter Nine Association Meeting Planning(会议策划)
Chapter Ten Execution of the Meeting Plan(会议实施)
附录
Oral English for trade show and conference
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