综合商务英语

Unit 1 Introduction to Business
Text A Better Prepare for a Career in Business
Text B Business Cycle
Chinese and International Culture Tour
Case Study
Unit 2 Successful Business People
Text A Steve Jobs and the Apple Story
Text B Li Ka-Shing’s Timeless Advice for Young En-trepreneurs
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Case Study
Unit 3 Market
Text A Who Will Win Out in the Smart Phone Market?
Text B 5 Steps to Validate Your Business Idea before Entering the Market
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Case Study
Unit 4 Companies
Text A Starbucks Coffee Company’s Organizational Structure
Text B The Commencement Address
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Case Study
Unit 5 Employee
Text A Being a Good Employee
Text B Employee Confidence and Engagement
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Case Study
Unit 6 Products
Text A 6 Steps to Product Launch Success
Text B Counterfeit Products Hurt the Consumer and the Economy
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Case Study
Unit 7 Customers
Text A Customer Value
Text B How to Create and Retain Customers
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Case Study
Unit 8 Work-life Balance
Text A The Price of a 24-7 World
Text B There’s More to Life than Being Happy
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Case Study
Unit 9 Culture
Text A What is Culture?
Text B Friendship of American Style
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Case Study
Unit 10 Business Ethics
Text A How Different Ethical Stances Can Help or Harm a Company
Text B Is Digital Piracy Unethical? Or Just Illegal?
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Case Study
附录一 Glossary
附录二 TEM-4 （2008~2010）
附录三 References