当代国际商务英语阅读[电子资源.图书]

　　Chapter 1 General View of International Business
　　Background Knowledge
　　1.1 WTO
　　1.2 Globalization
　　Chapter 2 International Business Law
　　Background Knowledge
　　2.1 Elements of International Contract
　　2. 2 International Trade Regulation
　　Chapter 3 Economic Integration
　　Background Knowledge
　　3.1 The European Union
　　3. 2 North American Free Trade Agreement (NAFTA)
　　Chapter 4 International Trade
　　Background Knowledge
　　4. 1 International Commercial Terms
　　4. 2 Service in International Trade
　　Chapter 5 International Logistics
　　Background Knowledge
　　5.1 International Supply Chain
　　5.2 Warehouse and Inventory Control
　　Chapter 6 International Payments
　　Background Knowledge
　　6.1 Letter of Credit
　　6.2 Collection
　　Chapter 7 International Finance
　　Background Knowledge
　　7.1 Foreign Exchange and Its Transactions
　　7.2 Securities and Stocks
　　Chapter 8 International Marketing
　　Background Knowledge
　　8. 1 Marketing Research
　　8. 2 Product Policy--What Is Product Planning?
　　Chapter 9 International Accounting and Taxation
　　Background Knowledge
　　9. 1 Accounting Standardization
　　9.2 International Taxation
　　Chapter 10 International Human Resource Management
　　Background Knowledge
　　10.1 Managing Managers
　　10.2 International Labor Relations
　　Chapter 11 Foreign Direct Investment
　　Background Knowledge
　　11.1 Foreign Direct Investment
　　11.2 Costs and Benefits of FDI to the Nation-State
　　Chapter 12 International Business Environment
　　Background Knowledge
　　12. 1 The Technological and Competitive Environment
　　12. 2 The Global Social and Economic Environment
　　Chapter 13 Culture and International Business
　　Background Knowledge
　　13.1 Elements of Culture
　　13.2 Cultural Differences in International Business
　　Chapter 14 E-commerce
　　Background Knowledge
　　14. 1 What is E-commerce7
　　14. 2 On-line Auction Business
　　Chapter 15 International Business Organizations
　　Background Knowledge
　　15.1 International Chamber of Commerce
　　15.2 International Standard Organization
　　Chapter 16 China's International Business
　　Background Knowledge
　　16.1 China's Conditions in International Business
　　16.2 The Prospect of China's International Business
　　Key to Exercises