China CEO A Case Guide For Business Leaders in China 中国CEO：中国商业领袖案例指南
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ISBN：9780470822241
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简介
作者简介：Dr. Juan A. Fernandez is Professor of Management at CEIBS, Shanghai, China. He earned his PhD from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China by leading multinationals and has recently given presentations in China, South Korea, Japan, India, Europe and the United States. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He was the co-author of China CEO: Voices of Experience published by John Wiley & Sons in 2006. His third book, China’s State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge in 2006.
目录
Introduction
1 Leadership in China:Putting the heart where the mind is
2 Human resources in China:Chasing the runaway bride
3 Joint ventures:Dancing the Chinese tango
4 Dealing with headquarters:The art of juggling
5 Counterfeiters in China:Catch me if you can
6 Chinese consumers:the new kids on the block
7 Government relationship:Playing Chinese poker
8 Expatriates in China:lost in translation
9 Foreign entrepreneurs:chasing the China dream
Index
1 Leadership in China:Putting the heart where the mind is
2 Human resources in China:Chasing the runaway bride
3 Joint ventures:Dancing the Chinese tango
4 Dealing with headquarters:The art of juggling
5 Counterfeiters in China:Catch me if you can
6 Chinese consumers:the new kids on the block
7 Government relationship:Playing Chinese poker
8 Expatriates in China:lost in translation
9 Foreign entrepreneurs:chasing the China dream
Index
China CEO A Case Guide For Business Leaders in China 中国CEO：中国商业领袖案例指南
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