A course of business English

UNIT ONE
Text:Investments
Reading Passage:Speculative Swings
Practical Business Writing:The Layout of Business Letters
UNIT TWO
Text:Business Decision
Reading Passage:Inside the Chunnel
Practical Business Writing:Enquiries
UNIT THREE
Text:The Marketing Concept
Reading Passage:Market Orientation
Practical Business Writing:Replies to Enquiries
UNIT FOUR
Text:Bank Services
Reading Passage:Bank of China
Practical Business Writing:Memos
UNIT FIVE
Text:Advertising
Reading Passage:Job Advertisements
Practical Business Writing:Applications
UNIT SIX
Text:Wang Labs
Reading Passage:The Cold Computers
Practical Business Writing:Telex Messages
UNIT SEVEN
Text:A Price War
Reading Passage:Price Determination
Practical Business Writing:Invitations
UNIT EIGHT
Text:The Entrepreneur as Hero
Reading Passage:Carpetbagger
Practical Business Writing:Complaints
UNIT NINE
Text:Origins and Objectives of the GATT
Reading Passage:General Agreement of Tariffs and Trade
Practical Business Writing:Replies to Complaints
UNIT TEN
Text:The Market System
Reading Passage:The Open Market
Practical Business Writing:The Secrets of Writing Business Letters
SUPPLEMENTARY READINGS
Ⅰ.The Future of International Trade
Ⅱ．Computers in Business
Ⅲ．Language of Advertising
Ⅳ．How to do It Better
Ⅴ．To Our Stockholders
Appendix
Glossary