经管专业英语教程

Unit 1Career Management1

Text A：　Career Management and Development / 3

Text B：　How to Create Employee Loyalty / 8

Unit 2Marketing15

Text A：　The 7Ps of Marketing / 17

Text B：　Brand Rehab / 25

Unit 3Corporate Culture31

Text A：　Corporate Culture：　Cornerstone of Success / 33

Text B：　Building a “Googley” Workforce / 39

Unit 4Competition45

Text A：　Porter?s Five Forces Model：　Analyzing the Competition / 47

Text B：　Nike　Through the Lens of Porter?s Five Forces / 54

Unit 5Merger and Acquisition61

Text A：　Essence of Merger and Acquisition / 63

Text B：　Why a Yahoo?AOL Merger Makes Sense / 70

Unit 6Entrepreneurship77

Text A：　Entrepreneurship：　the Fundamentals / 79

Text B：　Four Personality Traits of Successful Entrepreneurs / 84

Unit 7Innovation89

Text A：　Innovation：　Definition, Concepts and Examples / 91

Text B：　Google?s Prototype Self?Driving Car / 95

Unit 8Finance99

Text A：　How Stocks Work / 101

Text B：　Rate Cut Adding to Global Uncertainty / 106

Unit 9Accounting111

Text A：　Balance Sheet, Income Statement, and Statement of Cash Flows / 113

Text B：　Interim Report：　Chairman?s Letter / 118

Unit 10Economics123

Text A：　GDP：　the Definition / 125

Text B：　IMF World Economic Outlook / 129

Unit 11International Trade133

Text A：　Two Leading Debates in International Trade / 135

Text B：　China Moves up the Exports Value Chain / 141

Unit 12E?Commerce149

Text A：　Electronic Commerce：　into the Third Wave / 151

Text B：　Understanding E?Commerce Versus M?Commerce / 156

Unit 13Quality161

Text A：　Principles of Quality / 163

Text B：　Quality Management for the Future / 167

Unit 14Operation173

Text A：　Enterprise Resource Planning / 175

Text B：　Beating the Supply Chain Challenge：　Interview with SMTC Corporation / 180

Unit 15Globalization185

Text A：　Understanding Your “Globalization Penalty” / 187

Text B：　Walmart?s Foreign Expansion / 19２

Key to Exercises196