简介
作者王玉婧编写的《国际商务英语函电》体现了整个国际商务过程所必须的交际需要,是实现各职业能力、成为应用型贸易人才的前提条件。 本教材创新的在于开篇将商务沟通的理论整合进来,阐释了沟通的定义、分类及过程,从环境、语义、心里和文化等角度探讨了沟通失效的原因。在建立业务关系环节,添加了信用查询的相关知识和例信,并给出银行资信证明样本,使教材能够与实际更紧密地结合。 本教材可以培养学生使用英文信函进行国际贸易业务磋商的能力,让学生系统掌握国际货物买卖的一般程序、惯例和规则,提供学生分析问题和解决问题的能力,打造精通国际贸易业务的应用型和复合型人才。
目录
Topic 1 Theory of Business CommunicationⅠ Learning OutcomesⅡ CommunicationTopic 2 Writing Principles and Layout of Business LettersⅠ Learning OutcomesⅡ Brief Introduction of Principles for Business CommunicationⅢ The Components of Business LetterⅣ The Layout of a Business LetterⅤ The Format of EnvelopesⅥ Specimen LettersTopic 3 Establishing Business Relations&Credit InquiryⅠ Learning OutcomesⅡ Brief IntroductionⅢ Specimen LettersⅣ Useful ExpressionsⅤ ExercisesTopic 4 Inquiry and ReplyⅠ Learning OutcomesⅡ Brief IntroductionⅢ Specimen LettersⅣ Useful ExpressionsⅤ ExercisesTopic 5 Offer and CounterofferⅠ Learning OutcomesⅡ Brief IntroductionⅢ Specimen LettersⅣ Useful ExpressionsⅤ ExercisesTopic 6 Purchase&Sales ContractⅠ Learning OutcomesⅡ Brief IntroductionⅢ SpecimenⅣ Useful ExpressionsⅤ ExercisesTopic 7 Payment TermsⅠ Learning OutcomesⅡ Brief IntroductionⅢ Specimen LettersⅣ Useful ExpressionsⅤ ExercisesTopic 8 Establishment of and Amendment to L/CⅠ Learning OutcomesⅡ Brief IntroductionⅢ Specimen LettersⅣ Useful ExpressionsⅤ ExercisesTopic 9 TranspOrtatiOnⅠ Learning OutcomesⅡ Brief IntroductionⅢ Specimen LettersⅣ Useful ExpressionsⅤ ExercisesTopic 10 International TransportatiOn InsuranceⅠ Learning OutcomesⅡ Brief IntroductionⅢ Specimen LettersⅣ Useful ExpressionsⅤ ExercisesTopic 11 Complaint Claim&SettlementⅠ Learning 0utcomesⅡ Brief IntroductionⅢ Specimen LettersⅣ Useful ExpressionsⅤ ExercisesTopic 12 C0rrespondence on Other Trading PracticeⅠ Learning OutcomesⅡ Specimen LettersⅢ Useful ExpressionsTopic 13 Functional Business WritingⅠ Learning OutcomesⅡ Invitation&ReplyⅢ Notice&NoteⅣ AnnouncementⅤ MemorandumsⅥ MinutesⅦ AgendaⅧ ReportAppendix 1 外贸常用术语、词汇表Appendix 2 世界主要港口Appendix 3 世界主要货币主要参考文献
国际商务英语函电
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