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简介
本书共40篇文章，所选文章短小精悍，语言通俗规范，内容包括国际商
务领域一些经典的案例。每篇文章后加有注释，对文章来源及出现的生词和
难句或长句进行注释或翻译。课后练习设计分为两大项：Ⅰ.阅读理解练习
；Ⅱ.词汇与术语练习。每项练习都有练习指导，其练习形式多样化，读者
可根据要求进行训练。各个单元不分先后，可根据兴趣和需要灵活选用。本
书可帮助商务英语学习者提高阅读欣赏水平和理解能力，扩大商务知识面和
词汇量。
本书可供商务英语、国际贸易、经济管理、金融、法律、财税等专业的
学生作为复合型专业英语阅读教材使用，亦可供具有一定英语基础的商务工
作者学习使用。
目录
Unit 1 Wal-Mart Rules
Unit 2 Haier -- China's Manufacturing Beachhead
Unit 3 What Should Captain Collins Do?
Unit 4 A Harsh Lesson
Unit 5 Auto Industry Facing Challenges
Unit 6 Rising to the Top
Unit 7 Machine Tool Imports to Reach Record
Unit 8 Nokia's Battle to Stay World's Number One
Unit 9 Founder Refuting Overseas Acquisition Rumors
Unit 10 Cathay Strengthens Biz Presence in Mainland
Unit 11 China's IT Outsourcing Sector Rolling Along
Unit 12 Were Barbie-s HOliday Dreams Dashed?
Unit 13 Phoenix Made "China Most Valuable Brands 2004"
unit 14 Gome Advantage
Unit 15 Energized Outcome
Unit 16 Shangri-La Finds Its Way
Unit 17 Hunan TV Brings Television Shopping Crazy
Unit 18 IT's a Knockout
Unit 19 Hyundai Upbeat
Unit 20 Shanda -- Meet the Next Disney
Unit 21 Zippo Lights the Way for Selling US-made Products in China.
Unit 22 Best Worlds of Both
Unit 23 Making It in China -- Court Powerful Partners
Unit 24 Try to Get Rich Quick; But Prepare to Put in theTime
Unit 25 UTStarcom Made a Fortune in China
Unit 26 Battle for the Face of China (Ⅰ)
Unit 27 Battle for the Face of China (Ⅱ)
Unit 28 What Google should Do with Its $10 Billion War Chest
Unit 29 Taking Charge
Unit 30 Fit for a Queen
Unit 31 Intel's New Plan -- Inside Everything
Unit 32 GM Shares Tumble
Unit 33 Our Philosophy (Ⅰ)
Unit 34 Our Philosophy (Ⅱ)
Unit 35 Saving Face
Unit 36 Warmer Welcomes, Fatter Profits
Unit 37 How I Work
Unit 38 Big News at Dow Jones
Unit 39 Lenovo -- A Worldwide Leader in Technology
Unit 40 McGraw Takes The Pioneer Spirit Online
Unit 2 Haier -- China's Manufacturing Beachhead
Unit 3 What Should Captain Collins Do?
Unit 4 A Harsh Lesson
Unit 5 Auto Industry Facing Challenges
Unit 6 Rising to the Top
Unit 7 Machine Tool Imports to Reach Record
Unit 8 Nokia's Battle to Stay World's Number One
Unit 9 Founder Refuting Overseas Acquisition Rumors
Unit 10 Cathay Strengthens Biz Presence in Mainland
Unit 11 China's IT Outsourcing Sector Rolling Along
Unit 12 Were Barbie-s HOliday Dreams Dashed?
Unit 13 Phoenix Made "China Most Valuable Brands 2004"
unit 14 Gome Advantage
Unit 15 Energized Outcome
Unit 16 Shangri-La Finds Its Way
Unit 17 Hunan TV Brings Television Shopping Crazy
Unit 18 IT's a Knockout
Unit 19 Hyundai Upbeat
Unit 20 Shanda -- Meet the Next Disney
Unit 21 Zippo Lights the Way for Selling US-made Products in China.
Unit 22 Best Worlds of Both
Unit 23 Making It in China -- Court Powerful Partners
Unit 24 Try to Get Rich Quick; But Prepare to Put in theTime
Unit 25 UTStarcom Made a Fortune in China
Unit 26 Battle for the Face of China (Ⅰ)
Unit 27 Battle for the Face of China (Ⅱ)
Unit 28 What Google should Do with Its $10 Billion War Chest
Unit 29 Taking Charge
Unit 30 Fit for a Queen
Unit 31 Intel's New Plan -- Inside Everything
Unit 32 GM Shares Tumble
Unit 33 Our Philosophy (Ⅰ)
Unit 34 Our Philosophy (Ⅱ)
Unit 35 Saving Face
Unit 36 Warmer Welcomes, Fatter Profits
Unit 37 How I Work
Unit 38 Big News at Dow Jones
Unit 39 Lenovo -- A Worldwide Leader in Technology
Unit 40 McGraw Takes The Pioneer Spirit Online
Selections for business English reading: case studies
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