Vocational English for telecommunication operation and management major

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作   者:李学军主编

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ISBN:9787115178732

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简介

  《通信运营与管理专业英语教程》不同于传统的通信专业英语,针对职业特点,降低了难度,紧扣“即学即用”,突出口语的重要性。《通信运营与管理专业英语教程》首先安排了3个准备单元,收录专业常用的词汇、表达和简短的职业会话;正文12个单元中,前10个单元按照通信行业的业务分类讲述和训练,后两个单元选择宽带和移动语音业务进行强化训练;最后给出了12篇阅读材料,这些材料主要包括中国通信行业和通信公司简介,教材正文未涉及的、尚未或较少在我国通信行业出现的业务介绍,与外国客户交流的技巧和知识,用户协议。为方便老师教学,在人民邮电出版社网站上还配有课文的参考译文,供教师下载。《通信运营与管理专业英语教程》适用于通信运行专业学生、电信营业员、电信业务营销员、通信终端销售和移动营业员作为教材或培训教材使用。

目录

  PreparatoryUnit 1 Useful Words and Phrases in Telecommunication Industry
  PreparatoryUnit 2 Useful Expressions in Telecommunication Industry
  PreparatoryUnit 3 Frequently Used Dialogues in Common Telecommunication Services
  Unit 1 Telecommunication and Voice Communication
   Part 1 Background Reading: Telecommunication and Voice Communication
   Part 2 Remember and Practice: Verizon Freedom Essentials
   Part 3 Useful Information: What is Telemarketing?
   Exercises
  Unit 2 Mobile Phone and Applications (Ⅰ)
   Part 1 Background Reading: Mobile Phone and Applications (Ⅰ)
   Part 2 Remember and Practice: AT&T Wireless Plans
   Part 3 Useful Information: A Brief History of Cell Phones
   Exercises
  Unit 3 Mobile Phone and Applications (Ⅱ)
   Part 1 Background Reading: Mobile Phone and Applications (Ⅱ)
   Part 2 Remember and Practice: Cell Phone Tones and Graphics
   Part 3 Useful Information: Choosing a Mobile Phone Network
   Exercises
  Unit 4 Personal Handy-phone System
   Part 1 Background Reading: Personal Handy-phone System
   Part 2 Remember and Practice: PHS Basic Services
   Part 3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear
   Exercises
  Unit 5 SMS
   Part 1 Background Reading: SMS
   Part 2 Remember and Practice: Google SMS
   Part 3 Useful Information: Tips for Doing Telephone Sales
   Exercises
  Unit 6 Bromlband Internet Access
   Part 1 Background Reading: Broadband
   Part 2 Remember and Practice: Verizon FiOS Internet
   Part 3 Useful Information: Telemarketing: What would They Think and Response?
   Exercises
  Unit 7 Mobile Broadband
   Part 1 Background Reading: Mobile Broadband and GPRS
   Part 2 Remember and Practice: Everything about GPRS
   Part 3 Useful Information: What is WAP
   Exercises
  Unit 8 Telephone Cards
   Part 1 Background Reading: Telephone Cards in General
   Part 2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card
   Part 3 Useful Information: How to Use Phone Cards in China
   Exercises
  Unit 9 Trunk Communication
   Part 1 Background Reading: A Little Trunking Theory
   Part 2 Remember and Practice: Walkie Talkies
   Part 3 Useful Information: Trunking Benefits
   Exercises
  Unit 10 Brief introductions to Other Services of Telecom Companies
   Part 1 Background Reading: Intelligent Network
   Part 2 Remember and Practice: Other Services
   Part 3 Useful Information: Getting to Know Cross Cultural Negotiation
   Exercises
  Unit 11 Practice: FAQ on Broadband of AOL
   Exercises
  Unit 12 Practice: THINK! Advice--Mobile Phones
   Exercises
  Reading Materials
   Passage 1 Communications in the People's Republic of China
   Passage 2 China Telecom
   Passage 3 China Mobile
   Passage4 China--The3GOpportunity(Ⅰ)
   Passage 5 China--The 3G Opportunity (Ⅱ)
   Passage 6 4G-the 4th Generation of Telecom System (Ⅰ)
   Passage 7 4G-the 4th Generation of Telecom System (Ⅱ)
   Passage 8 Cross Cultural Negotiation
   Passage 9 Cross Cultural Communication: Basic Tips
   Passage 10 Breaking the Barriers of Intercultural Communication
   Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service (Consumer/SMB) (Ⅰ)
   Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service (Consumer/SMB) (Ⅱ)
  Appendix
   Vocabulary
   Reading Materials
  References
  

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