Exhibition English

副标题：无

作者：雷兵，杨晓梅主编

分类号：

ISBN：9787811225228

收录收藏 (0) 评论纠错

微信扫一扫,移动浏览光盘

简介
光盘

简介

　　随着中国社会经济的飞速发展，中国会展业以年均近20％_的速度递增。作为一种新的经济现象和经济发展增长点，“会展经济”已经引起了社会的广泛重视。在中国，会展经济属于朝阳产业，但孕育着巨大的生机和潜力。会展业对人才的需求日益增长，对从业人员的要求也逐渐提高，不仅要求从业人员具备贸易、管理、法律法规等方面的知识和解决问题的能力，还要求他们具备较强的语言能力，包括外语的运用和沟通能力。　　根据中国会展业的发展现状和趋势以及会展业对人才的需求现状和趋势，我们编写了这本《会展英语》。本教材的特点是：　　1.脉络清晰，职业指向性明确。本教材的编写，从情景对话人手，培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习，而是将职业技能的训练贯穿于英语学习中，使学习者感到明确的职业指向性。　　2.专业性和实用性强。在每个单元的导人部分，引入会展业相关服务和管理的关键工作术语和要领；在案例对话学习中，设置具体的会话情景，并在内容上融入对相关工作经验的交流和总结，使教学与会展工作实践对接，通过对话内容，帮助学生掌握英语会话技巧，并学习相关会展工作经验和技能；课文的选择是以特殊英语（ESP）为原则，将学生即将从事的专业与语言学习相结合，通过使用英语来掌握会展专业的基本技能，特别注重选材的专业性、实用性和新颖性。　　3.使用对象广泛。本教材不仅可以作为中高等职业院校会展专业学生的教材，还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。

目录
Unit 1 Preparation for Exhibition(展前)
Lesson One Brief Introduction to Conventions and Exhibitions
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Two Planning the Exhibition
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Three Exhibition Marketing
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Four Invitation
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Unit 2 At the Exhibition(展中)
Lesson One Receiving Clients
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Two Sales Presentation
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Three Business Negotiation
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Four Signing a Contract
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Five Organizing Activities
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Unit 3 Exhibition Follow-Up(展后)
Lesson One Follow-up Businesses
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Two Exhibition Results Analysis
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Unit 4 Convention(会议)
Lesson One Booking a Meeting
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Two Preparation for International Convention
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Three Opening and Closing Ceremony
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Four Notice
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
附录1 主要国际会议、展览行业组织
附录2 会展词汇与术语
主要参考文献
练习参考答案
?

已确认勘误

页码	勘误内容	提交人	修订印次

Exhibition English

名称
类型
大小

用户反馈

FAQ

Exhibition English

已确认勘误

第次印刷 筛选

第次印刷