Business English: listening and speaking

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作   者:田晖,骆莲莲,周双红主编

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ISBN:9787811055337

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简介

  《实用商贸英语听说教程》适用面广,既可以作为国际经贸、国际金融等涉外专业的商务英语教材,又可以作为英语专业商务英语教材,也可以作为大学英语选修课教材、MBA学生商务英语课程教材、行业培训教材,还可以作为报考剑桥商务英语、准备出国学习MBA或其他商科人员的复习教材以及广大英语爱好者、自学者的工具书。随书赠送光盘一张,所有录音部分均由北美人士原声朗读。

目录

目录
Unit One The ABC of Business Career
Lesson 1 Resume
Lesson 2 Job Interview
Lesson 3 Recruitment
Lesson 4 Appointment and Reception
Lesson 5 Accommodation and Entertainment
Lesson 6 Sightseeing and Shopping
Lesson 7 Travel by Air
Unit Two A Bird's-eye View of Company
Lesson 8 Company Structure
Lesson 9 Organizational Culture
Lesson 10 Management
Lesson 11 Products and Operations
Unit Three Marketing Communication
Lesson 12 Advertisement
Lesson 13 Marketing
Lesson 14 Promotion
Lesson 15 E-Business
Unit Four Meetings and parties
Lesson 16 Trade Fair
Lesson 17 Business Meeting
Lesson 18 Party
Unit Five Business Negotiation
Lesson 19 Inquiries and Offers
Lesson 20 Price and Quality
Lesson 21 Packing and Shipment
Lesson 22 Payment and Contract
Lesson 23 Insurance and Claim
Unit Six Cross-cultural Business Communication
Lesson 24 Cultural Shock
Lesson 25 Global Etiquette
Lesson 26 Genderlect
Lesson 27 Communication for Management
Unit Seven Business Writing
Lesson 28 Business Reports
Lesson 29 Using Graphs and Other Visuals
Lesson 30 Business Social Correspondence
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