英文共同题名：An integrated course in business English teacher’s guide book
副标题：无
作 者：龙毛忠，王瑞昀主编
分类号：
ISBN：9787811343595
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简介
本书共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。
目录
第一册
Unit One Business Leaders
Unit Two Becoming Persuasive
Unit Three Integrity in Business
Unit Four Motivating Employees
Unit Five Team Building
Unit Six The Art of Layoff
Unit Seven Stress Management
Unit Eight Online Shopping
Unit Nine Building Customer Loyalty
Unit Ten Cause Marketing
Unit Eleven Corporate Espionage
Unit Twelve Global Crisis
第二册
Unit One Money
Unit Two Public Relations
Unit Three Personal Finance
Unit Four Business Etiquette
Unit Five Building Brand
Unit Six Concept of Management
Unit Seven GIobalization
Unit Eight E-Marketing
Unit Nine Communication
Unit Ten Employee Management
Unit Eleven Career Guidance
Unit Twelve Expert Economist
Unit One Business Leaders
Unit Two Becoming Persuasive
Unit Three Integrity in Business
Unit Four Motivating Employees
Unit Five Team Building
Unit Six The Art of Layoff
Unit Seven Stress Management
Unit Eight Online Shopping
Unit Nine Building Customer Loyalty
Unit Ten Cause Marketing
Unit Eleven Corporate Espionage
Unit Twelve Global Crisis
第二册
Unit One Money
Unit Two Public Relations
Unit Three Personal Finance
Unit Four Business Etiquette
Unit Five Building Brand
Unit Six Concept of Management
Unit Seven GIobalization
Unit Eight E-Marketing
Unit Nine Communication
Unit Ten Employee Management
Unit Eleven Career Guidance
Unit Twelve Expert Economist
英文共同题名：An integrated course in business English teacher’s guide book
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