Selections for Business English Reading

unitonethebiography of the world famous economist—john maynardkeynes

世界著名经济学家——约翰·梅纳德·凯恩斯

unit twothe biogralphy ofthe worldfamous economist—milton friedman

世界著名经济学家——弥尔顿·弗莱德曼

unit threethe biography of the world famous economist—paul samuelson

世界著名经济学家——保罗·萨缪尔森

unitfourthe biography ofthe world famous economist—adam smith

世界著名经济学家——亚当·斯密

unitfivethe biography ofthe world famous economist—karl marx

世界著名经济学家——卡尔·马克思

unitsixthe evolutionofamerican business

美国商务的演变

unitseven main forms ofcommunication inbusiness

商务交流的主要形式

uniteight elements of communication

沟通要素

unitnine who are you as a communicator?

作为沟通者，你应该扮演何种角色?

unitten business and culture

企业与文化

.unitelevenrecognize cultural differences

认识文化差异

unit twelve avoiding culturally related business blunders

中美文化差异一瞥

unit thirteen negotiating with people from different backgrounds than yourown

如何与不同文化背景的人谈判

unit fourteentough negotiator takescontrol

谈判强手占上风

unit fifteen business and social responsibility

企业与社会责任感

unit sixteen forms of business ownership

企业所有制形式

unit seventeen common stock and preferred stock

普通股与优先股

unit eighteen the job of a manager

管理者的工作

unit nineteen leadership

领导艺术

unit twenty the quality imperative

质量的重要性

unit twenty-one lnsurance

保险

unit twenty-two howlnsuranceworks

保险的作用

unit twenty-three foreignexchange

外汇

unit twenty-four buyandbuilddecision

收购与创建决策

unit twenty-five collaboration

合作

unit twenty-sixthe committee on trade and environment

贸易与环境委员会

unit twenty-seven public relations

公共关系

unit twenty-eight the marketing concept

营销概念

unit twenty-nine issues affecting international contracts

影响国际商务合同的种种问题

unit thirty franchising

特许专营

unit thirty-one personal selling

个人推销

unit thirty-two advertising

广告

unit thirty-three he's the master of his domain name

他是域名的主人

unit thirty-four case study：to start or not start?

案例分析：开拓还是放弃麦粥市场

unit thirty-five casestudy：nestleentersthebreakfastcerealmarket

案例分析：雀巢开辟早餐麦粥市场

unit thirty-six case study：nike and reebok inlndonesia

案例分析：耐克和锐步运动系列在印尼

unit thirty-seven case study：the two leading athletic footwear firms in u．s．

案例分析：美国运动系列厂家的领头羊

unit thirty-eight casestudy：wal-mart rules

案例分析：沃尔玛规则

unit thirty-nine case study：haier—china's manufacturing beachhead

案例分析：海尔——中国制造业的前头阵地

unit forty case study：what should captain collinn do?

案例分析：柯林斯队长应该怎么办?

keys to the exercises