职业发展规划教程

Branch 1: Marketing Basics
　Marketing Defined
　Target Audience
　The Four P's (Product, Place, Price and Promotion)
　Example of Some Promotion Tools
　New Marketing Basics (3 W's and C)
　A Brand, Aura and Selling (Persuasion)
　Product Life Cycle (Traditional and New)
　Positioning and Repositioning
　Social Marketing of the Self
　Assignments
Branch 2: Where Are You and Where Do You Want to Go
　Where Are You
　Passion and Personality
　Strengths and Weaknesses
　Financially
　Where Do You Think You Want to Go
　What Do You Want
　Setting Goals
　Marketing Plan Outline
　Career Goals and the Planning Process
　Your Positioning
　DYV Statement (Describe Your Value)
　Financial Strategy
　Assignments
Branch 3: How to Get There "Product" Improvement
　Product Improvement and Education
　Culture
　Foreign Language
　Package (Dress for Men and Women)
　The Two Snake Eyes
　Bad Debt and Good Debt
　Plan for Getting out of Debt
　Student Loans
　Social Media and Your Branding Strategy
　Assignments
Branch 4: Developing Effective Communication Skills
　Communication Model
　One-on-one Communication
　How to Prepare for a One-on-one Presentation
　Email and Memorandums
　Telephone Communication Skills
　Good News Messages
　Bad News Messages
　Thank You Notes
　Listening Skills
　One-on-group Presentation
　Talk to Persuade
　Visual Aids: The Destroyer of Presentations or the Helper of Presentations ~
　Note-taking Skills
　Other Presentation Tools
　Technical Know-how
　Handling Questions and Objections
Branch 5 : Business Etiquette
　Cell Phones
　Laptops
　Tablets
　Cubicles
　Meetings
　Business Social Gatherings
　How to Keep a Conversation Going
　Business Meals
　Formal Review or Appraisal
　International Etiquette
　Assignments
Branch 6: Creativity or Something Special
　Creative
　Assignments
Appendix 1: Personal Balance Sheet
Appendix 2 : Budget Format