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关键词：唐恩·亚可布齐(Dawn Iacobucci)，巴比·凯德(Bobby Calder)编 ×

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Kellogg on integrated marketing:the kellogg marketing faculty and the faculty of integrated markting communications at the medill school of journalism northwestern university

作者：唐恩·亚可布齐(Dawn Iacobucci)，巴比·凯德(Bobby Calder)编;陈智文译

出版社：商周出版,2007

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Kellogg on integrated marketing:the kellogg marketing faculty and the faculty of integrated markting communications at the medill school of journalism northwestern university

作者：唐恩·亚可布齐(Dawn Iacobucci)，巴比·凯德(Bobby Calder)编;陈智文译

商周出版,2007