枣红马zao hong ma
作者： (mongγol)č·lhamusürüng著
出版社：内蒙古人民出版社,1959
简介：This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
