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简介
本系列教材适用于全国高职高专院校英语专业的商务／应用／外贸／旅游等英语方向以及国际贸易、国际商务或财经类专业的学生；同时适用于全国各高等院校应用型本科英语专业的商务英语方向和国际贸易、国际经济、国际商务及国际工商管理等商科专业的学生。
本系列教材主要呈现以下特点：
1．体现“基于工作过程”
在我国高等职业教育新一轮课程改革中，我们学习、引进并发展了德国职业教育的一种新的课程模式——基于工作过程的课程模式，指“为完成一件工作任务并获得工作成果而进行的一个完整的工作程序”建立起来的课程体系：
2．突出“校企合作”
课程体系的“校企合作”以教师和企业人员参与为主体，是“校企合作，工学结合”的人才培养模式发展的必然产物，旨在提高学生的综合能力，尤其是实践能力和就业能力，实现学校教学与工作实践的零距离。
“全国高等院校基于工作过程的校企合作系列教材”的课程方案与传统的课程方案相比，它打破了高等职业教育学科系统化的课程体系，在分析典型职业活动工作过程的前提下，按照工作过程中的需要来设计课程，以突出工作过程在课程框架中的主线地位，整合优化了理论知识与实践活动。教材编写过程中，教师结合自身的教学实践、调研论证和外贸专家对工作岗位的实际要求来安排课程结构和内容，形成了具有特色的基于工作过程的校企合作系列教材体系。
目录
Module 1 Services beflore an Exhibition
Part l Promoting an Exhibition推广展会
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Part 2 Making Exhibiting Arrangements安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Part 3 Moving in an Exhibition进驻展馆
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff.
Module 2 Services at an Exhibition
Part 4 Receiving Clients接待客户
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Part 5 Presenting Products推介产品
Task 1 Presenting Products
Task 2 Talking with Visiting Clients about New Products
Task 3 Learning to Present Effectively。
Part 6 Negotiating Business洽谈业务
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packing and Insurance
Part 7 Signing a Contract签订合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services after an Exhibition
Part 8 Following up Business跟进业务
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders&Prospects
Part 9 Analyzing Exhibition Results分析会展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Appendices
Appendix 1 附录1 常用外贸专业术语缩略词
Appendix 2 附录2 国际展览专业术语
Appendix 3 附录3 部分展览专业网站
References参考文献
Part l Promoting an Exhibition推广展会
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Part 2 Making Exhibiting Arrangements安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Part 3 Moving in an Exhibition进驻展馆
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff.
Module 2 Services at an Exhibition
Part 4 Receiving Clients接待客户
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Part 5 Presenting Products推介产品
Task 1 Presenting Products
Task 2 Talking with Visiting Clients about New Products
Task 3 Learning to Present Effectively。
Part 6 Negotiating Business洽谈业务
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packing and Insurance
Part 7 Signing a Contract签订合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services after an Exhibition
Part 8 Following up Business跟进业务
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders&Prospects
Part 9 Analyzing Exhibition Results分析会展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Appendices
Appendix 1 附录1 常用外贸专业术语缩略词
Appendix 2 附录2 国际展览专业术语
Appendix 3 附录3 部分展览专业网站
References参考文献
Practical English for exhibition and trade fair
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