副标题:无

作   者:

分类号:

ISBN:9781599181479

微信扫一扫,移动浏览光盘

简介

Summary: Publisher Summary 1 Attorneys Holland et al., who specialize in intellectual property law, provide a guide to the subject for entrepreneurs and owners of small to medium businesses. They overview intellectual property rights and discuss what needs to be protected, the details of patents, trademarks, trade secrets, and copyrights and how to protect them, and rights infringement. There is no bibliography. A CD-ROM containing forms and sample documents is included, which are also appended. Annotation 漏2008 Book News, Inc., Portland, OR (booknews.com)   Publisher Summary 2 Protect Your Most Valuable Asset-Your IPYour company's intellectual property is its most important asset. If it's not properly protected, your ideas could be stolen, your products could be copied and you could lose your business. Safeguard your IP with this legal advice from the country's most well-respected IP law firm. Experts in patents, trademarks, copyrights and other protection methods reveal their professional strategies for protecting ideas and avoiding devastating lawsuits. Plus, the enclosed CD gets you started preparing your filings for the U.S. Patent and Trademark Office.Learn how to:Choose the best protection strategy for your business-patents, trademarks or copyrights-and prepare filings for each oneIdentify your IP and look for prior art Avoid unintentionally infringing on the IP rights of other companies and prevent costly litigationSteer clear of the most common IP trapsUse nondisclosure agreements, employee agreements and other protective measuresImplement patent strategies into your business plan as a revenue source or to gain a foothold in the marketEnsure that your ideas are protected and promote your business' success with these valuable IP strategies.Sample documents include:USPTO Selected Patent Fee ScheduleDeclaration for Utility or Design Patent Application FormUSPTO Trademark Search FormMadrid Protocol Schedule of FeesTerm of Copyright OutlineForm TX, for a Nondramatic Literary WorkForm VA, for a Work of the Visual ArtsForm SR, for a Sound RecordingForm PA, for a Work of Performing ArtsForm SE, for a SerialCopyright Fee ScheduleFor more than 30 years, Entrepreneur has provided the most trusted business advice available to business owners. Our legal guides continue that tradition by offering current and cost-effective legal advice so you can resolve the business and legal issues you face on a daily basis. We also help you identify when it's in your best interest to seek the personalized advice and services of a practicing lawyer.  

目录

Table Of Contents:
Preface xvii

PART ONE Identifying Your Intellectual Property

Intellectual Property 3(10)

How Different Types of IP Protect Different Aspects of Your Business 4(1)

Driven by Innovation: Patent Protection 5(8)

Brand Recognition or Goodwill: Trademark Protection 9(1)

Know-How and Valuable Secrets: Trade Secrets 10(1)

Creativity and Fixed Expressions: Copyrights 11(1)

Brief Summary of Intellectual Property Types 11(2)

Find Your IP 13(8)

Your Company: Rain Alert Inc. 17(4)

PART TWO Protecting the Keys to Your Business

Subpart A---Protect Your Company's Name, Brands, Product Names, and Logos

Protecting Your Company Name---Incorporating Is Not Enough 21(2)

Finding a Good Trademark 23(10)

What Is a Trademark? 24(1)

Selecting a Strong Mark 24(5)

The Strongest Trademarks: Coined and Arbitrary Marks 24(1)

The Gray Zone: Descriptive Marks 25(1)

The Gold Standard: Suggestive Marks 26(1)

The Words That Will Never Be Trademarks: Generic Words 27(1)

Evaluating Trademarks for Your Umbrella 27(2)

What Other Trademarks Do You Own? 29(4)

Product Configuration Marks 29(1)

Registering Product Configuration Marks 30(1)

Sound Marks 31(2)

Searching and Registering Your Trademarks 33(12)

Making Sure Your Mark Does Not Infringe the Rights of Others 33(3)

Searching the Internet 34(1)

Searching the Database of the USPTO 34(1)

Professional Search Companies 34(1)

Obtaining a Legal Opinion 35(1)

Buttoning up your Trademark Rights 36(7)

Federal Registration 37(1)

The Application 37(1)

Filing a Trademark Application Before Using a Mark 37(1)

Describing the Goods 38(1)

Classifying the Goods 38(1)

The Office Action 39(1)

Publication for Opposition 39(1)

Statement of Use 40(1)

Fraud 41(1)

Cost to Obtain a Federal Registration 41(1)

Length of a Federal Registration 42(1)

State Registration 43(2)

Care and Maintenance of Your Trademarks 45(6)

Marking Your Products and Marketing Materials with a Trademark Notice 45(1)

Using a Mark 46(1)

Trademark Genericide 47(1)

Policing Your Trademark 47(1)

Watching Services 48(1)

Trademark Goodwill and Assignments 48(1)

Trademark Licensing 49(1)

Trademarks and Domain Names 49(2)

Trademark Oppositions and Cancellation Actions 51(4)

Filing an Opposition or Cancellation Action 52(1)

Answer 52(1)

Discovery 53(1)

Testimony Period 53(1)

Trial 54(1)

Fear Not, Oppositions and Cancellation Actions Are Rather Common and Usually Mild 54(1)

Trademark Protection in Foreign Countries 55(10)

Foreign Filing Strategies for Trademarks 57(4)

Foreign National Applications 57(2)

The Madrid Protocol: Another Way to Obtain Foreign Trademark Protection 59(2)

The Cost to Obtain Foreign Trademark Registrations 61(4)

Subpart B---Protecting Your Innovative New Product

What Is a Patent? 65(12)

The Three Types of United States Patents 66(2)

Patents Provide Only a Right to Exclude 68(4)

What Can You Patent? 72(1)

Design Patents 73(4)

Filing Your Patent Application 77(26)

When to File Your Patent Application 80(3)

File Within One Year to Preserve United States Rights 80(2)

File Before Any Public Disclosure to Preserve Foreign Rights 82(1)

Requirements to File a Patent Application 83(20)

The Specification 85(3)

Written Description, Enablement, and Best Mode 88(1)

Written Description 89(2)

Enablement 91(1)

Best Mode 92(1)

Claims 93(5)

Items to File with a Patent Application 98(1)

Filing Fees 99(1)

Inventorship 99(3)

Other Documents 102(1)

Requirements for Patentability 103(16)

Utility, Novelty, and Nonobviousness 104(2)

Anticipation 104(1)

Obviousness 105(1)

The Different Types of Prior Art 106(6)

What Is an Interference? 112(3)

The Examiner and Prior Art 115(2)

Patent Searching 117(2)

Examining a Patent Application 119(10)

The Office Action 120(5)

Anticipation Rejection 121(2)

Obviousness Rejection 123(2)

A Final Rejection 125(2)

Filing an Amendment after Final 126(1)

Filing a Request for Continued Examination (RCE) 126(1)

Filing a Continuation Application 126(1)

Filing an Appeal 127(1)

How Does My Patent Get Allowed? 127(2)

Continuing Applications, Provisional Applications, and Patent Publication 129(20)

Continuation Applications 130(1)

Continuations 130(1)

Divisional 131(2)

Restriction Requirements 132(1)

Continuations-in-Part 133(1)

Example 134(2)

Establishing Priority 136(2)

Inventorship 136(1)

Pendency 136(1)

Disclosure 136(1)

Priority Claim 137(1)

Continuing Application Limits 138(1)

Continuing Applications and Patent Term 139(1)

A Provisional Patent Application 139(3)

After a Patent Application Publication 142(1)

18---Month Publication 142(7)

Non-Publication Requests 143(3)

Provisional Rights 146(3)

Getting Worldwide Patent Protection 149(6)

Once Your Patent Issues 155(20)

Marking a Product with the Patent Number 156(1)

Errors in an Issued Patent 156(8)

A Reexamination 160(4)

Patent Term 164(11)

Measuring Terms 166(1)

Ways to Extend the Patent Term 166(4)

Ways a Patent Term Can Be Cut Short 170(5)

IP Audits and Developing a Patent Strategy 175(22)

IP Audits 176(1)

The Offensive Plan: Developing a Patent Portfolio 177(11)

Whether to Patent 177(1)

Maintaining Inventions as Trade Secrets 178(1)

Searching to Assess Patentability 178(1)

Considering the Useful, Marketable Life of Your Technology 179(1)

Requesting Nonpublication of Your Patent Application 180(1)

What to Patent 180(1)

When to File Your Patent Applications 181(1)

Filing Provisional Patent Applications to Defer Costs 182(1)

Filing Under the Patent Cooperation Treaty to Defer Costs 183(2)

Where to Apply for Patent Protection 185(1)

Cost Considerations 186(2)

Defensive Analysis: How to Avoid Infringing Someone Else's Patents 188(2)

Establishing Ownership 190(2)

Purchasing Patent Protection 192(1)

Generating Licensing Revenue from Your Patent Protection 193(4)

Subpart C---Protecting Company Secrets

Trade Secrets 197(4)

The Legal Requirements for Trade Secrets 199(2)

Protecting and Enforcing Your Trade Secrets 201(12)

What Information Should Be Secret 202(1)

Inform Employees About Your Confidential Information 202(1)

Employee Entrance Interviews 203(1)

Reminders 203(1)

Confidentiality Agreements 204(1)

Exit Interviews 204(1)

Using Technology to Safeguard Your Trade Secrets 205(1)

Losing Trade Secret Protection 205(1)

Enforcing Your Trade Secrets 206(1)

Non-disclosure Agreements with Third Parties 207(6)

Subpart D---Protecting Catalogs and Marketing Materials

Copyrights and How They Can Protect Your Marketing Materials, Web Sites, and Other Artistic Expressions 213(4)

Overview of Copyrights 214(3)

What Can Be Protected by Copyright 217(6)

Expression That Is Not Copyrightable 218(1)

The Minimal Amount of Originality Requirement 218(3)

Copyright in Your RAINGOD Umbrella 219(1)

Copyright Only Protects the Expression of an Idea 219(1)

Copyright Protection Limited to Artistic Expression 220(1)

Copyrighting a Web Site 221(2)

Who Can Claim Copyright? 223(10)

Author's Rights 223(1)

Contract Workers 224(1)

Work Made for Hire 225(2)

Other Works Made for Hire 226(1)

Co-Authors of Copyright 227(1)

Copyright Ownership in Your RAINGOD Umbrella 227(3)

Copyright in the Overall Umbrella Design 228(1)

Copyright in the Handle Design 228(1)

Copyright in the Fabric Design 229(1)

Copyright in the Software 229(1)

Copyright in Your Marketing Materials 230(1)

Getting Ownership of Copyrights You Do Not Own 230(3)

Copyright Protection and How Long It Lasts 233(6)

Derivative Works 234(1)

The Test for Copyright Infringement 234(2)

Remedies for Copyright Infringement 234(2)

Length of a Copyright 236(2)

Works Created on or After January 1, 1978 236(1)

Works Created and Published or Registered Before January 1, 1978 237(1)

Works Created Before January 1, 1978, But Not Published or Registered Before January 1, 1978 237(1)

Other Factors Affecting the Term of Copyright 237(1)

Publication 238(1)

The Public Domain 238(1)

Using Copyrighted Work Owned by Others in Your Business 239(6)

Using Derivative Work 239(1)

Using Copies of Works 240(1)

Using Only a Small Portion of a Copyrighted Work 240(1)

Obtaining Permission 241(1)

Fair Use 241(4)

Registering Your Copyright 245(6)

Advantages to Registering a Copyright 246(1)

When to Register a Copyright 246(1)

The Importance of Registration 247(1)

The Process and Cost of Registering 248(3)

The Mechanics 248(1)

Application Forms 249(1)

The Fees 249(1)

The Deposit Copy Requirement for Registration 249(1)

The Mandatory Deposit Requirement 250(1)

Marking Catalogs and Marketing Materials with Copyright Notice: Foreign Copyright Protection 251(6)

Protecting Copyrights in Foreign Countries 253(4)

Subpart E---Registration of Patents, Trademarks, and Copyrights

The Benefits of IP Protection 257(8)

The Myth About Patents: Getting a Patent on Your Product Guarantees that You Can Sell It Freely 258(1)

The Rights Provided by a Trademark Registration 258(1)

The Rights Provided by a Copyright Registration 259(6)

PART THREE Protecting Yourself from Infringing the IP Rights of Others

How to Make Sure You Can Sell and/or Continue to Sell a New Product Subpart A---Pre-design and Pre-launch Product Evaluations

Protecting Yourself from a Patent Infringement Claim 265(24)

The First Step: Focus on the New Features 265(8)

Conducting a Technology/Patent Search: Figuring Out What Is Unprotected and What Is Protected 266(1)

Hire a Professional Patent Searcher 267(2)

Reliability of Patent Searches 269(1)

Analyze the Results of Your Patent Search 270(1)

Look at the File History 271(1)

After the Patent Search 272(1)

Design-Arounds 273(1)

The Need for an Opinion of Counsel 274(4)

Patents Are Complicated 274(1)

Your Investors Insist on It 275(1)

Protect Yourself from an Accusation of Willful Infringement 275(2)

The Cost of an Opinion of Counsel 277(1)

Being Sued---And the Chances of Winning 278(3)

Patent Trolls 280(1)

Risk-Aversion and Problematic Patents 281(1)

Obtaining Rights to the Problematic Patent 282(4)

Buying the Patent vs. Obtaining a License Under the Patent 282(1)

Patent Licenses vs. Product Licenses 283(2)

Obtaining a License Under Someone Else's Patent 285(1)

The Terms of a Patent License 285(1)

What You Pay for a Patent License 286(1)

Invalidating the Problematic Patent 286(2)

Telling If a Patent Is Invalid 286(1)

Show That the Invention Is Not Novel or Is Obvious 286(1)

Show Insufficient Written Description, No Enablement, No Best Mode, and/or the Claims Are Indefinite 287(1)

Legal Opinions on Patent Invalidity 288(1)

Cease-and-Desist Letters and Infringement Suits 289(12)

Assess the Seriousness of the Threat 290(1)

Options in Responding 291(1)

Stopping Competitors from Sending Cease-and-Desist Letters 292(1)

What To Do If You Are Sued for Infringing Patents, Trademarks, or Copyrights 293(1)

Move Quickly---Time's-a-Tickin' 293(1)

Options 294(7)

Hire a Lawyer 294(2)

Assess the Allegations in the Complaint 296(1)

Do a Cost-Benefit Analysis of Fighting vs. Settling the Case 296(1)

Think About the Intrusion of Litigation into Your Business 297(4)

PART FOUR Stopping Others from Infringing Your IP Rights

Enforcing Your IP 301(8)

The Copier: Individual, Group of Individuals, and/or Company or Companies 302(1)

Do You Need the Infringer to Stop? 302(3)

Available Resources 305(4)

The Costs of Discovery 305(4)

The Nature and Cost of IP Litigation: Going to Trial 309(16)

The Complaint 311(1)

Location of the Lawsuit 311(1)

Whom Should You Sue? 311(2)

Allegations in the Complaint 313(1)

The Answer of the Defendant Infringer 313(1)

Affirmative Defenses 313(1)

Counterclaims 314(1)

The Plaintiff's Reply to Counterclaims 314(1)

The Pleadings 314(1)

The Case Management Conference 315(1)

The Discovery Process 316(3)

Claim Construction and Markman Hearings (aka Markman Proceedings) 319(1)

Expert Witnesses 320(1)

The Trial 321(3)

Pre-trial Proceedings 322(1)

Witness Lists, Summaries of Testimony, and Exhibit Lists 322(1)

Trial Briefs 322(1)

Pre-trial Costs 322(1)

Jury Focus Groups and Jury Experts 323(1)

Jury Instructions 323(1)

Trial Costs 323(1)

Post-trial Proceedings 324(1)

The Costs of Post-trial Proceedings 324(1)

Appealing Your Case 325(1)

The Overall Costs of Litigation 325(1)
Appendix A 325(14)
Appendix B 339(12)
Appendix C 351(24)
Glossary 375(20)
About the Authors 395(4)
Index 399

已确认勘误

次印刷

页码 勘误内容 提交人 修订印次

    • 名称
    • 类型
    • 大小

    光盘服务联系方式: 020-38250260    客服QQ:4006604884

    意见反馈

    14:15

    关闭

    云图客服:

    尊敬的用户,您好!您有任何提议或者建议都可以在此提出来,我们会谦虚地接受任何意见。

    或者您是想咨询:

    用户发送的提问,这种方式就需要有位在线客服来回答用户的问题,这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问

    Video Player
    ×
    Audio Player
    ×
    pdf Player
    ×
    Current View

    看过该图书的还喜欢

    some pictures

    解忧杂货店

    东野圭吾 (作者), 李盈春 (译者)

    亲爱的云图用户,
    光盘内的文件都可以直接点击浏览哦

    无需下载,在线查阅资料!

    loading icon