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ISBN:9780073191836

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简介

This distinctive, theory-driven text uses "The Self" as a theme to give students a meaningful context for exploring the key concepts of social psychology. New "Applications" sections have been incorporated into most chapters, and new "Featured Study" sections at the end of every chapter summarize the purpose, method, and results of recently published scientific articles. Retaining the emphasis on methodology, the fourth edition also continues the tradition of strong gender coverage, while expanding the coverage of social cognition and social neuroscience and introducing the new SocialSense CD-ROM.

目录

Introducing Social psychology
Research Methods in Social Psychology
Understanding the Person and Life Events
The Self
Self-Presentation and Person Perception
Thinking About Our Social World
Evaluating Our Social World
Attitudes
Persuasion
Prejudice and Discrimination
Understanding Our Place Within the Group
Social Influence
Group Behavior
Interacting with Others
Interpersonal Attraction
Intimate Relationships
Aggression
Prosocial Behavior: Helping Others

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