实用商务英语听说

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作者：窦琳，江怡平　主编

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ISBN：9787564158378

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简介
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简介

　　窦琳、江怡平、戎林海、郑玉琪主编的《实用商务英语听说(附光盘第1册21世纪应用型本科院校商务英语系列规划教材)》力求在英语背景下，将商务知识和听说技能有机结合起来，旨在培养学习者在各种商务环境下熟练运用英语知识进行商务交际的能力；本书内容全面，选材新颖，语言地道，练习灵活，听说结合，适用于商务及涉外经贸等专业“应用型”本科学生，也可供非英语专业学生拓展技能使用。

Unit 1 Interview
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 2 Job and Career
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 3 Business Presentation
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 4 Branding
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 5 Marketing
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 6 Sales
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 7 E-commerce
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 8 Advertising
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 9 Business Travel
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 10 Trade Fair
Unit Objectives
Brief Introduction
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
听力原文
Key to Exercises

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