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简介
“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，以话题为核心，语言技能为主线，结合职业资格证书考试的题型精心设计了任务型活动，英语语言和商务交际双项基本功的练习贯穿每个教学单元。本教材为《新商务英语听说教程4》，由彭丽主编，分为8个单元，每单元由LearningObjectives，Lead-in，ListeningFocus，WorkStepbyStep和After-classActivities5个模块构成，组织和安排不同层次和多种形式的听、说活动，对英语的听和说的基本技能进行训练。
本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的二年级学生使用。
目录
Unit 1 Corporate Culture
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Listening for Signpost Words
Section C Work Step by Step
Task 1 Getting Started—Internet Giant
Task 2 Going Further—Baidu’s Unique Culture
Task 3 Playing Your Role—Changes in Yahoo!
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:American Dreams in China
Unit 2 Trademarks and Brands
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Distinguishing Facts from Opinions (I)
Section C Work Step by Step
Task 1 Getting Started—Registering a Trademark
Task 2 Going Further—The Brand Value
Task 3 Playing Your Role—The Brand Story
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Green Flower Porcelain
Unit 3 Mechanism of the Board
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Identifying Main Ideas
Section C Work Step by Step
Task 1 Getting Started—The Company Status
Task 2 Going Further—The History and System of the Board
Task 3 Playing Your Role—Duties of the Board of Directors
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:The Social Network
Unit 4 The Stock Market
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Note Taking
Section C Work Step by Step
Task 1 Getting Started—Trading Principles
Task 2 Going Further—Making Your Portfolio
Task 3 Playing Your Role—A Decisive Hero
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Over You
Unit 5 Overseas Market
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Summarizing
Section C Work Step by Step
Task 1 Getting Started—Negotiating a Business
Task 2 Going Further—Problems in Overseas Market
Task 3 Playing Your Role—Sales Strategy
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Invisible Wings
Unit 6 Company Vision
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Distinguishing Facts from Opinions (II)
Section C Work Step by Step
Task 1 Getting Started—Knowing Some Company Visions
Task 2 Going Further—The Vision Story
Task 3 Playing Your Role—Writing a Vision Statement
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:A Brief History of Apple Inc.
Unit 7 Business Geeks
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Location and Address
Section C Work Step by Step
Task 1 Getting Started—Big Potatoes
Task 2 Going Further—More Business Heroes
Task 3 Playing Your Role—The Heroes’ Story
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Try With Me
Unit 8 Global Top 500 Companies
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Drawing Inferences
Section C Work Step by Step
Task 1 Getting Started—Company Profile
Task 2 Going Further—Company Development
Task 3 Playing Your Role—Successful Career
Section D After-class Activities
Be an Active Listener
Presentation 134
Enjoy Your English Sing a Song:Make You Feel My Love
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