Integrated course in business English.Book 4

Unit1 Management Skills
Lead-in
Text: Boards Must Take on Risk Management
Supplementary Reading: Keeping Employees Happy in a
Post-Recession World
Writing: Sales Letters
Unit2 Business Environment
Lead-in
Text: How Has the Internet Affected the Business Environment?
Supplementary Reading: Enterprises and Environment
Writing: Inquiry Letters
Unit3 Finance
Lead-in
Text: Why Are Investors Still Lining Up for Bonds?
Supplementary Reading: Changing Definitions of 'Green' Alter
Investment Strategies
Writing: Quotation Letters
Unit4 Human Resources
Lead-in
Text: Hiring Competent People Leads to Organizational Effectiveness
Supplementary Reading: Gain Employee Loyalty by Putting
Them on a Career Track
Writing: An Order Letter
Unit5 Market Research
Lead-in
Text: Market Research
Supplementary Reading: Hitting the Market
Writing: Reminder
Review 1
……
Unit6 Products
Unit7 Branding
Unit9 International Trade
Unit10 Company Performance
Renew 2
Words & Phrases