会展英语

Part One English for Conventions
Unit 1 Talking about Convention Industry
Dialogue 1: What Makes a Great Convention City?
Dialogue 2 : Booking a Meeting
Reading: The Historical Development of Convention Industry
Practical Writing: The Proposal to Host a Convention
Case Study: ICCA
Exercises
Unit 2 Planning of Meetings and Conventions
Dialogue 1 : Planning for the Convention
Dialogue 2: Arranging for the Convention
Reading: The Routine Work of Meeting Planners
Practical Writing: Convention Lead Form
Case Study: Convention Connections, Inc.
Exercises
Unit 3 Conference Venue Selection
Dialogue 1: Negotiating about Conference Venue
Dialogue 2 : Site Selection
Reading: Event Venue Selection
Practical Writing: Meeting Room Reservation Form
Case Study: Featured Conference Venue--Grand Hyatt Beijing
Exercises
Unit 4 Selling and Promoting Conventions
Dialogue l: Bargaining for a Discount
Dialogue 2: Negotiating Conference Facilities
Reading: Event Planning Services
Practical Writing: Convention Registration Form
Case Study : The International Congress of Mathematicians 2010
Exercises
Unit 5 Conference Registration
Dialogue l: Convention Registration
Dialogue 2: Registering at Conference
Reading: Convention Registration Service
Practical Writing: Call for Conference Registration
Case Study: The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration
Exercises
Unit 6 Catering Service for Convention
Dialogue l: Catering Arrangement for a Seminar
Dialogue 2: Confirming Catering Service
Reading : Event Catering
Practical Writing: Catering Arrangement
Case Study: The Catering Service of Shanghai International Convention
Center
Exercises
Unit 7 Post-conference Tour
Dialogue 1 : Discussing the Itinerary of Post-conference Tour
Dialogue 2: Talking about the Itinerary
Reading : Incentive Program
Practical Writing: Post-conference Tour Itinerary
Case Study: Post-conference Tour of DEMHIST
Exercises
Part Two English for Exhibitions
Unit 8 Talking about Exhibition Industry
Dialogue 1: Talking about Famous Exhibition Cities
Dialogue 2: Talking about Future Plan in MICE Sector
Reading: The Historical Development of Trade Fair
Practical Writing: A Business Letter to Exhibitors
Case Study: History of World Expo
Exercises
Unit 9 Exhibition Planning and Marketing
Dialogue l: Confirming an Exhibition Reservation
Dialogue 2: Exhibition Marketing--Exterior Liaison
Reading: Trade Show Preparation Timeline
Practical Writing: Exhibition Soliciting Letter
Case Study: The 14th Shanghai International Automobile Industry Exhibition
Exercises
Unit 10 Booking a Stand
Dialogue 1: Booking a Stand
Dialogue 2: Cancellation of Participation
Reading: Participating Fairs and Exhibitions
Practical Writing: Exhibitor Pre-registration Form
Case Study: China Import and Export Fair Complex
Exercises
Unit 11 Booth Installation and Dismantle
Dialogue 1: Setting up the Booth
Dialogue 2: Dismantling a Stand
Reading: Standout Booth Design
Practical Writing: Exhibition Agenda
Case Study: SEMICON Singapore 2011
Exercises
Unit 12 Exhibition Logistics
Dialogue 1 : Negotiating the Packing of Exhibits
Dialogue 2: Negotiating Storage and Transportation
Reading: Exhibits Transportation & Customs Declaration
Practical Writing: Notice of Forwarding Instruction
Case Study: Deutsche Post DHL
Exercises
Unit 13 Exhibition Reception
Dialogue l: Price Negotiation at the Booth
Dialogue 2: Communication at the Booth
Reading: Capturing the Right Trade Show Visitors
Practical Writing: Trade Fair Price List
Case Study: Hong Kong Convention and Exhibition Centre(HKCEC)
Exercises
Unit 14 Post-exhibition Research and Analysis
Dialogue 1 : Analyzing the Results of the Exhibition
Dialogue 2: Discussing about Exhibition Results
Reading: When and How to Evaluate Events
Practical Writing: Exhibition Working Hours
Case Study: Hannover Messe 2010 Review
Exercises
Key to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ(Frequent Asked Questions) about Trade Show
Bibliography