Comprehensive guide to the English you need for the MICE industry, including conventions, trade shows and other major business events

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作者：赖世雄著

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ISBN：9787119086057

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简介

赖世雄所著的《教你说会展英语(附光盘)》提供了16类常见会展情境、152句高频实用例句、32篇重点情境对话、96种重要句型架构、96个实用句型替换练习、16篇主题式阅读、16篇额外小知识以及161个专有名词。目的就是要让读者能够轻松掌握会展用语，在会展里能和主办单位及国外客户有效沟通，达成共识，进而为公司创造庞大的商机。

UNIT 01 Planning and Budgeting for an Event
活动规划与预算
UNIT 02 Choosing the Venue
选择地点
UNIT 03 Handling the Agenda，Keynote Speakers & Entertainment Details
处理议程、演讲嘉宾及娱乐细节
UNIT 04 Audio-visuaI Equipment
视听设备
UNIT 05 Making and Responding to Invitations
发出邀请与回复邀请
UNIT 06 Promoting the Event
宣传活动
UNIT 07 Registration
报名
UNIT 08 Managing the Event
活动管理
UNIT 09 Taking Care of the Media
接洽媒体
UNIT 10 Putting on Tours
举办游览
UNIT 11 Choosing Which Trade Shows to Participate in
选择想要参加的贸易展
UNIT 12 Trade Show Booths and Exhibits
贸易展展位及展品
UNIT 13 Trade Show Transportation＆Logistics
贸易展的运输与物流
UNIT 14 Matchmaking Services，Receptions，Exhibitor & Buyer Lounges
配对服务、接待、参展商及买家休息室
UNIT 15 Attracting People to Your Booth&Presenting Products
吸引人们到展位与介绍产品
UNIT 16 Negotiating the Contract and Following Up on Leads
协商合约与追踪潜在客户
Terms & Definitions
专有名词

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Comprehensive guide to the English you need for the MICE industry, including conventions, trade shows and other major business events

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Comprehensive guide to the English you need for the MICE industry, including conventions, trade shows and other major business events

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