商务英语精读.第1册（第2版）

Unit One The Nature of Business
 Part One Conversations
 A Welcoming a Foreign Client
 B At the Banquet: Introductions
 C Talking Something About the Nature of Business
 Part Two Text
 The Nature of Business
 Part Three Reading
 Barter
 Exercises
Unit Two Marketing Management
 Part One Conversations
 A What Is Marketing Segmentation ?
 B Marketing Strategy
 C Marketing Influence
 Part Two Text
 Marketing
 Part Three Reading
 Business Channels
 Exercises
Unit Three Jobs and Occupations
 Part One Conversations
 A Go to a Job Interview
 B Application for a Job
 C Having an Interview
 Part Two Text
 Finding a Suitable Job
 Part Three Reading
 Working for the Future
 Exercises
Unit Four Manners
 Part One Conversations
 A At the Banquet
 B At a Fast Food Restaurant
 C Talking Something About Good Manners
 Part Two Text
 A World Guide to Good Manners
 Part Three Reading
 Table Manners at a Dinner Party
 Exercises
Unit Five Telephone Call
 Part One Conversations
 A Looking for a Job
 B A Business Call
 C Good Luck Company
 Part Two Text
 The Telephone: Advantages and Disadvantages
 Part Three Reading
 Telephone Manners
 Exercises
Unit Six Air Travel
 Part One Conversations
 A Booking a Flight
 B Checking in at an Airport
 C Waiting for a New Comer
 Part Two Text
 Fear of Flight
 Part Three Reading
 A Flight Experience
 Exercises
Unit Seven The Management Process
 Part One Conversations
 A Talking About Managerial Process
 B Talking About Managerial Roles
 C Something About Controlling in an Organization
 Part Two Text
 The Management Process
 Part Three Reading
 The Work of Managers
 Exercises
Unit Eight Creating the Organization
 Part One Conversations
 A How to Make an Organization Chart in a New Slide ?
 B Departmentalization
 C Talking About Work Schedules
 Part Two Text
 Organization
 Part Three Reading
 Organization Structures
 Exercises
Unit Nine At the Customs
 Part One Conversations
 A Through the Customs
 B At the Customs (I)
 C At the Customs (II)
 Part Two Text
 The Customs' Commission
 Part Three Reading
 Smart Smuggler
 Exercises
Unit Ten Negotiation
 Part One Conversations
 A About Shipment
 B About Packing
 C About Demurrage
 Part Two Text
 Negotiation Strategies
 Part Three Reading
 Culture Obstacles to Negotiation
 Exercises
Appendix A Translations to Texts and Readings
Appendix B New Words and Expressions