上海市高职高专经济类专业教学指导委员会组编

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作   者:金玲慧主编

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ISBN:9787313058423

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简介

  《21世纪高等职业教育双证教材:国际商务类-外贸英语口语(第2版)(附CD光盘1张)》为“21世纪高等职业教育规划教材双证系列(国际商务类)”之一。《21世纪高等职业教育双证教材:国际商务类-外贸英语口语(第2版)(附CD光盘1张)》根据“就业导向、工学结合、任务中心”的原则,结合外贸环节中业务流程的口头交际内容进行编写,全书分为17个单元,内容涉及建立业务联系、展销会、公司介绍、工厂接待、产品介绍、询盘和报盘、还盘、订货、包装、装运、保险、支付、签约、商检、索赔、仲裁、代理等。每个单元由商务知识、情景对话、语言扩展、职业拓展和辅助课文5个部分组成。《21世纪高等职业教育双证教材:国际商务类-外贸英语口语(第2版)(附CD光盘1张)》针对外销员的国际商务英语口语考试,提供更为贴近时代而有针对性的学习辅导。   《21世纪高等职业教育双证教材:国际商务类-外贸英语口语(第2版)(附CD光盘1张)》可作为国际贸易、国际商务等经济类专业以及商务英语专业专业课的教材,也可作为从事国际贸易工作的在职人员业务培训教材。

目录

  Unit 1 Establishment of Business Relations
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Explaining Your Job
   Text Bank: Relationship in Business
  Unit 2 Trade Fair
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: On-site Service
   Text Bank: Prepare Your Trade Show Display
  Unit 3 Company Introduction
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Describing Graphs
   Text Bank: Introducing Your Company
  Unit 4 A Factory Tour
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Entertaining Clients
   Text Bank: Business Entertaining Skills
  Unit 5 Product Introduction
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Promotion Activity
   Text Bank: Personal Selling
  Unit 6 Inquiries and Offers
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Giving Numbers
   Text Bank: Writing a Business Letter
  Unit 7 Counter-offer
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Making Negotiation
   Text Bank: Barriers to Successful Negotiation
  Unit 8 Acceptance and Order
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Getting Things Done on Time
   Text Bank: How to Get Things Done
  Unit 9 Packing
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Making a Case
   Text Bank- Packing Charge
  Unit 10 Shipment
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Considering Alternatives
   Text Bank: Shipment Advice
  Unit 11 Insurance
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Showing Cause and Effect
   Text Bank: Cargo Insurance
  Unit 12 Payment
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Making and Responding to Suggestions
   Text Bank: Methods of Payment
  Unit 13 Contracts
   Business Profile
   Situational Dialogue
   Data Bank
   Career Skills: Concluding the Deal
   Text Bank: Business ……

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