Integrated course of advanced business English.1

Unit 1 Globalization
 Text A The Empire Strikes Back
 Text B Disney Theme Park
Unit 2 Film Industry
 Text A The Harry Potter Economy
 Text B China's Investment in Silver Screen
Unit 3 Property Boom
 Text A Between a Rock and a Living Space
 Text B Building Excitement
Unit 4 Information Technology
 Text A Silicon Valley Visionary Who Put Apple on Top
 Text B Nokia at the Crossroads: Blazing Platforms
Unit 5 Creativity and Innovation
 Text A The Postmodern Craving for Creativity
 Text B Design Thinking
Unit 6 Commercial Litigation
 TextA Reducing the Risk of Commercial Litigation in the
United States
 Text B The McDonald's Coffee Lawsuit and Now, the Rest of the
Story
Unit 7 Mass Customization
 Text A BMW Drives Germany
 Text B How Mass Customization Is Changing Our World
Unit 8 Crisis Management
 Text A A Crisis Made in Japan
 Text B Crisis Management in Belgium: the Case of
Coca-Cola
Unit 9 Internet and Our Life
 Text A How Long Will Google's Magic Last?
 Text B Has the Internet Brought Us Together or Pulled Us
Apart?
Unit 30 Career Planning
 Text A How to Change the World
 Text B How Will You Measure Your life?
Unit 13 Financial Crisis
 Text A Cinderella's Moment
 Text B Fixing Europe's Single Currency
Unit 32 Entrepreneuhip
 Text A Can Red Wine Help You Live Forever?
 Text B An Interview with Tim Ferriss--Author of The 4-Hour
Workweek