商务英语读写教程.7

副标题:无

作   者:于丽艳主编

分类号:H319.4

ISBN:9787111255901

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简介

这套教材不同于以文学、文化为内容,以传授知识为主要目的的教材,而是以培养商务英语交际能力为目标的教材,教材编写突出以下特点:   1)商务知识的实用性。本套教材内容包括了商务背景、市场营销、战略管理、国际贸易、金融常识、人力资源、企业文化、企业案例等商务实用知识。  2)语言学习的认知性。本套教材各课的Reading部分,根据不同的语篇采取了语篇视点、认知参照点、框架、图式等分析方法对课文分析作了提示,以培养学生的语篇分析能力和快速获得信息的能力。 3)完成任务的体验性。教材安排了以案例(Case)或话题(Topic)为内容的讨论或演练,让学生在商务交际中体验和完成某项商务任务。 4)商务知识的可延伸性。教材在内容安排上注重商务知识的延伸,注重商务、语言、文化、行动的结合及文本引申讨论。 我们在编写这套教材时,还兼顾了这样一些关系:商务知识与英语能力的关系;完成任务与英语专业四、八级考试的关系;英语基础与商务知识的关系。精读课每个单元都安排了听、说、读、写、译项目,每个项目都给出了要点提示,并提炼出语法聚焦,尽量使这套教材充分体现:以商务更多>>

目录

  序
  前言
  Unit 1 WTO News: Speeches by DG Mike Moore
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 2 The Problem with Programming
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 3 Food in Chinese Culture
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 4 Women's Rights Are Human Rights
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 5 Why Wal-Mart Is Good (1)
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 6 Why Wal-Mart Is Good (2)
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation DriUs
   Writing Drills
  Unit 7 Getting Burned by Bad Science
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 8 Ancient Egyptian Social Life
   Objectives
   1Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 9 Christer Fuglesang's Space Diary
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 10 Jim Rogers on China's Currency Revaluation
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 11 Roman Slavery
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 12 For G-8, Geopolitics Likely to Trump Economics
   1Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 13 Scientists Finding Out What Losing Sleep Does to a Body
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 14 US Slowdown to Drag on Global Growth
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 15 Indian Music and Architecture
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Unit 16 Sir Anthony O'Reilly: Keep Believing In the New South Africa
   Objectives
   Listening
   Reading
   Vocabulary Drills
   Speaking Skills
   Translation Drills
   Writing Drills
  Appendix 1 Transcripts for Listening
  Appendix 2 Answer Keys File
  

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