Classic course in BEC

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作者：刘沛主编

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ISBN：9787560956732

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《新剑桥商务英语经典教程》内容简介：今年，剑桥商务英语证书（Business English Certificate，简称BEC）考试落户中国卜五个年头。BEC考试自1994年起在我国各大中城市全面开展，影响逐年深入，反响巨大。在经济全球化背景下，剑桥商务英语学习及其证书考试不仅是一种时尚，更是一种必要，是一个在日益激烈的竞争中取胜的重要砝码。该考试从听、说、读、写四个方面对考生在一般工作环境下和商务活动中使用英语的能力进行全面考查，对成绩合格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。由于该证书的权威性，其已成为在所有举办该考试的130多个国家和地区求职的“通行证”。综观当前的图书市场，有关商务英语的教材和参考书不多，而将商务英语的系统学习和考试指导相结合的用书就更难寻觅了。本书适时地满足了广大学习者和考生的这一需求。命名为《新剑桥商务英语经典教程》有三个原因：一、参加本书编写的作者团队由具有丰富的商务英语教学经验和商场实战经验的大学教师、以及BEC考试辅导专家组成，在认真研究最新考试大纲的基础上，精心编写了本书；二、十个单元内容的选编涵盖了当今世界上最新的有代表性的商务素材，如美国可口可乐公司并购中国汇源案；三、每个单元都包含听、说、读、写四个方面的练习，在题型和难度上进行了严格的测试和筛选。教学性很强，同时也适合考生循序渐进准备BEC Vantage（中级）、BEC Higher（高级）的考试。本书适合高校外语学院、商学院、经济学院的学生和一般商务工作者学习商务英语使用，也是考生参加BEC考试的备考用书。

Unit One WorkRoles &Communication
Part Ⅰ Reading
Text A
Background Information
ReadingText A
The Success of Starbucks
Vocabulary
TextB
Background Information
ReadingTextB
Midnight AppsHad Failed
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking

Unit Two Establishing Business Relations &Entertaining a Client
Part Ⅰ Reading
Text A
Background Information
ReadingText A
Making Business Personal
Vocabulary
TextB
Background Information
Reading TextB
Meetings withoutMeals
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking

Unit Three Company Structure & Stocks
Part Ⅰ Reading
TextA
Background Information
Reading Text A
Company Structure
Vocabulary
TextB
Background Information
Reading TextB
Wall St.UnfazedBy StressTest Details
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking

Unit Four Brand Power & GlobalBrands
Part Ⅰ Reading
Text A
Background Information
Reading Text A
Chinese Sports Brands
Vocabulary
TextB
Background Information
ReadingTextB
Public Relations
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking

Unit Five Mergers & Acquisitions
Part Ⅰ Reading
Text A
Background Information
Reading Text A
CokeBid for Juice Maker Turns Sour
Vocabulary
TextB
Background Information
ReadingTextB
How To Start aBusiness
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
BEC Vantage Model Test

Unit Six BusinessEthics &Environmental Report
Part Ⅰ Reading
Text A
Background Information
ReadingText A
SentencedTo Death in China Milk Scandal
Vocabulary
TextB
Background Information
ReadingTextB
ResponsibilityTo Natural Environment
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking

Unit Seven CorporateCulture &Culture Diversity
Part Ⅰ Reading
TextA
Background Information
ReadingText A
Understanding Corporate Culture
Vocabulary.
TextB
Background Information
Reading TextB
Cultural diversity——IBM style
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking

Unit Eight Business Expenses &BusinessTrip
Part Ⅰ Reading
Text A
Background Information
ReadingText A
Learn New Ways To Manage Business Expenses
Vocabulary
TextB
Background Information
ReadingTextB
How To Put The Brakes on Rising Travel Expense
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking

Unit Nine Staff Movtivation & Recruitment
Part Ⅰ Reading
Text A
Background Information
ReadingText A
Emoloyee Motivation Principles
Vocabulary
TextB
Background Information
Reading TextB
GoogleRecruitment Drive
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking

UnitTen Entering a Market & Global Sourcing
Part Ⅰ Reading
Textm
Background Information
Reading Text A
A Marketing Stunt Done Right
Vocabulary
TextB
Background Information
Reading TextB
Haier Aims To Be a Mainstream Brand in The US
Vocabulary
Part Ⅱ Writing
Part Ⅲ Listening
Part Ⅳ Speaking
BEC Higher Model Test
Keys

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