跟老外学商务英语

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作   者:盛丹丹主编

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ISBN:9787510039164

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简介

本套书分为6本,每本书都由外教和中国老师一起完成。每本书含100多个主题,每一个主题2页,中英文对照排版,其中安插了中国老师所要点拨的tip,英文部分连接有书中未含文字的声音文件。全书由外教亲自讲述每一单元主题之下的注意事项、趣闻乐事、风俗差异等。

目录


Chapter 1 Business Communication
  Unit 1 Making an Appointment by Telephone
  Unit 2 Arranging an Appointment
  Unit 3 Changing an Appointment
  Unit 4 Canceling an Appointment
  Unit 5 Visiting Clients
  Unit 6 Explaining the Purpose
  Unit 7 Receiving the Clients
  Unit 8 Introducing the Company
  Unit 9 Visiting the Factory
  Unit 10 Business Dinner
  Unit 11 Arranging Activities
  Unit 12 Presenting Gifts
  Unit 13 Saying Goodbye
Chapter 2 Marketing Management
  Unit 1 Market Research
  Unit 2 Channels of Distribution
  Unit 3 Promotion by Salesperson
  Unit 4 In Season and Off Season
  Unit 5 Advertisement Strategy
  Unit 6 Promotion Strategy
  Unit 7 After-sales Services
Chapter 3 Practical Operation
  Unit 1 Establishing Trade Relations
  Unit 2 Inquiry
  Unit 3 Counter-offer
  Unit 4 Accepting the Offer
  Unit 5 Ordering Goods
  Unit 6 Quantity of the Order
  Unit 7 Lack of Goods
  Unit 8 Quality of Goods
  Unit 9 Mode of Packing
  Unit 10 Ways of Shipment
  Unit 11 Date of Shipment
  Unit 12 Loading Port
  Unit 13 Remittance
  Unit 14 Colledion
  Unit 15 Letter of Credit
  Unit 16 Installment
  Unit 17 Insurance Coverage
  Unit 18 Insurance Rate
  Unit 19 Commodity Inspedion
  Unit 20 Customs Clearance
  Unit 21 Signing a Contract
  Unit 22 Revision of a Contract
Chapter 4 Forms of Trade
  Unit 1 Trademark Registration
  Unit 2 Trademark Transfer
  Unit 3 Technology Transfer
  Unit 4 Bidding
  Unit 5 Tender
  Unit 6 Joint Venture
  Unit 7 Compensation Trade
  Unit 8 Consignment Trade
  Unit 9 Processing Business
  Unit 10 Assembling Business
  Unit 11 Financing
  Unit 12 Agent
  Unit 13 Commission
Chapter 5 Business Conferences
  Unit 1 Preparing for a Meeting
  Unit 2 Meeting Notice
  Unit 3 Beginning the Meeting
  Unit 4 Agenda
  Unit 5 Offering Opinions
  Unit 6 Discussing Fervently
  Unit 7 Reaching a Consensus
  Unit 8 Summarization and Adjournment
Chapter 6 Business Exhibition
  Unit 1 Preparing for a Trade Show
  Unit 2 Displaying the Samples
  Unit 3 Single Page Introduction
  Unit 4 Product Introduction
  Unit 5 Treating Frequent Customers
  Unit 6 Business Negotiation on the Spot
  Unit 7 Logging out for the Exhibition
  Unit 8 Pushing Through the Business
Chapter 7 Customer Relationship Management
  Unit 1 Complaints about Quality
  Unit 2 Complaints about Short Quantity
  Unit 3 Delivering Untimely
  Unit 4 Wrong Shipment
  Unit 5 Returning the Goods
  Unit 6 Accepting a Claim
  Unit 7 Rejecting a Claim
  Unit 8 Arbitration
Chapter 8 Company Operation
  Unit 1 Competition
  Unit 2 Partnership
  Unit 3 Product Launch
  Unit 4 Press Conference
  Unit 5 Financial Affairs
  Unit 6 Mergers
Chapter 9 Business Trip
  Unit 1 Daily Schedule
  Unit 2 Booking a Plane Ticket
  Unit 3 Reserving a Room
  Unit 4 At the Airport
  Unit 5 On the Plane
  Unit 6 Passing the Customs
  Unit 7 By Ship
  Unit 8 By Train
  Unit 9 Arriving at the Airport
  Unit 10 Greeting the Clients
  Unit 11 On the Way to the Hotel
  Unit 12 Check In
  Unit 13 Room Service
  Unit 14 Check Out
  Unit 15 Booking a Table
  Unit 16 Dining in the Restaurant
  Unit 17 Taking a Taxi
  Unit 18 Going Shopping
  Unit 19 Going Sightseeing
  Unit 20 Farewell and Returning

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