商务英语口译教程

副标题：无

作者：闫怡恂主编;闫怡恂，崔秀云，吴荣华[等]编著

分类号：H315.9

ISBN：9787111255963

收录收藏 (0) 评论纠错

微信扫一扫,移动浏览光盘

简介
光盘

简介

　　《商务英语口译教程》充分考虑口译过程本身的特点以及口译教学的指导原则，以技巧学习为中心，做到每个单元都围绕一个技巧或某一技巧的其中一个方面来展开学习；同时兼顾文章背景内容，启发学生在一定的语言背景下学会口译技巧，并熟练运用。《商务英语口译教程》的编写按照口译技巧学习的顺序，循序渐进地展开，旨在帮助学生顺利地进入到口译学习的过程中。　　《商务英语口译教程》共分16个单元，话题涉及“欢迎客户”、“鸩尾酒会”、“全球论坛”、“公司简介”、“参观访问”、“产品展示”、“商务谈判”、“国际合作”、“合作项目”、“产品交易会”、“环境保护”、“中国与wT0”、“经济组织”、“改革与发展”、“独家专访”及“中国经济”。每个单元都以一个主题为背景，以一个技巧学习为中心。每个单元包括9个环节，分别为：　　Task Focus，A．Theory＆Skills，B．Vocabulary Warm Ulp，C．’Fext forInterpretation，D．Focuson Interpretation，E．Focus On Exercises，FDevelopment．Of Your Abilities of Interpretation，G．Reference Version，H．Keys to Exercises o’]?ask Focus环节的设计主要针对本单元重点给予点拨，让教师、学生能掌握本单元的主要内容；B、c、D三个部分是本单元课堂教学的重点内容，包括词语预习、技巧学习及课文口译讲解。E部分设计了本单元的相关练习；F部分为两个段落的口译扩展练习，供教师上课选用或学生课下练习使用；G部分附有各部分相关答案。　　《商务英语口译教程》配有录音，适合商务英语口译教学使用及口译学习者自学使用。

前言
Unit 1 Introduction to Marketing
0bjectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Dfills
Writing Drills

Unit 2 Customer Behavior
Objectives
Listening
Readingt
Vocabulary Drills
GranllTlar FOCUS
Speaking Skills
Translation Drills
Writing Drills

Unit 3 Target Marketing
Objectives
Listening
Reading
Vocabulary Drills
GramlTlar Foells
Speaking Skills
Ttanslation Drills
WritingDrills

Unit 4 Branding
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills

Unit 5 Pricing
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills

unit 6 Advertising
Objectives
Listening
Reading__
VOCabulary DriUs
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills

Unit 7 Marketing Environment
Obectives
Listening
Reading
Vocabulary Drills
Gl'ammar Focus
Speaking Skills
Translation Dnrls
Writing Drills

Unit 8 Business Strategies
Objectives
Listening一
Reading
VOCabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills

Unit 9 Competitive Advantage
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drils
Writing Drills

Unit 10 Strategic Alliance
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wriring Drills

Unit 11 Merger and Acquisition
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Wring Drills

Unit 12 LOcalization
0bjectives
Listening
Reading
Vocabulary DriUs
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills

Unit 13 GlobaIization
Obiectives
Listening
Reading
Vocabulary Drills
Grarlllnar FoCUS
Speaking Skills
Translation Drills
Writing Drills

Unit 14 Technology and Digital Revolution
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wring Drills

Unit 15 Management Gurus
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 16 Legendary CEOs
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focas
Speaking Skills
Translation Dmls
Writing Drills
Appendix 1 Transcripts for Listening
Appendix 2 Answer Keys to Text B
Appendix 3 Granllnar Focns
Appendix 4 Reference Version for Translation Drills
Appendix 5 Reference Version for Writing Assignments
Appendix 6 Notes

已确认勘误

页码	勘误内容	提交人	修订印次

商务英语口译教程

名称
类型
大小

用户反馈

FAQ

商务英语口译教程

已确认勘误

第次印刷 筛选

第次印刷